Tag Archives: Shopping Mall advertising

Top Strategies For Mall Advertising in India

Shopping malls receive huge footfall traffic on a daily basis, especially on weekends. Therefore, it seems like any city landscape is incomplete without shopping malls in today’s time. A few decades ago, shopping malls were limited to some economically developed cities in India, such as Mumbai, Delhi, Bangalore, etc. In today’s era, mall culture has boomed drastically, even in rural areas. For consumers, malls have convenient infrastructure that offers different kinds of facilities, such as eateries, entertainment zones, and shopping outlets under one roof. Therefore, if you are thinking of promoting your products and services in shopping malls, then it might be beneficial for your brand. It enables excellent visibility while helping you open up new marketing avenues that can be money-making for the brand.

Also read: What Exactly Is Mall Advertising? Why Should You Invest In It?

You must be aware of some strategies when thinking about mall advertising. Read this blog carefully to learn about some effective strategies that you can adopt:

5 Strategies For Mall Advertising in India

Spot Marketing:

Spot marketing can be beneficial for your brand if you have a retail outlet in a shopping mall. This is because, here, you think of innovative and creative ways to advertise your products. Spot advertising involves distributing product samples, giving demonstrations of the products, and putting up posters and banners. If you are looking to involve spot marketing in your overall advertising and marketing strategies for your brand, then you must choose the Khushi Ambient advertising solution. This is one of the largest mall media agencies that has acquired more than 11 Nexus malls nationwide.

Also read: What are the benefits of advertising in Malls? How is it effective?

Flash Mob Activities:

Flash mob activities refer to the performances and activities performed by a group of people just to engage the audience and convey their message. The major aim of this activity is to grab the attention of the audience so that they can recall the products and services in the future and can bring traffic to the store. This can include the performance of a few dance steps, group songs, talent hunt activities, yoga, martial arts, and many more. The footfall traffic in malls is higher nowadays, and hence flash mob activities can be beneficial for the brand to generate higher sales and to enhance the overall brand image and brand value.

Display Packages:

Display package advertising can be cost-effective and profitable for the brand as it works really well in the shopping mall. This is both profitable and cost-effective because it offers space and increases visibility to the audience as well. Hiring 10 feet or even 7 to 8 feet would be sufficient to advertise products and services to the audience who visit the mall. Display packaging involves portable podiums, portable literature stands, full-height displays, tabletop displays, and retractable banner stands. Get in touch with Khushi Ambient Advertising Solutions today to unlock all your advertising and marketing queries for your products and services.

Experiential Marketing:

This kind of marketing campaign can help you make stronger bonds and connections with the target audience in a memorable and fun way. Experiential marketing campaigns are beneficial when it comes to generating positive responses from the audience regarding the brand’s products. Experiential marketing can only be successful when the right audience is targeted at the right time and right place. This is a type of engagement marketing as it increases brand awareness, creates a positive brand perception and interacts with the public. The Khushi Ambient Advertising solution will enable a seamless experiential marketing experience with the help of an experienced team and experts in this field.

Contests:

Contests and different types of activities can be the beneficial type of shopping mall advertising to develop effective brand names. The brand can consider using lots of user-generated content as it can be engaging, entertaining, and interactive for the audience at the same time. Shopping mall contests involve sweepstakes, text contests, photo contests, pick your favorite contests, and discount coupons. The new brand can use this for better customer engagement and to generate higher sales in the initial period of the brand launch. Try out a content marketing strategy to enhance the overall brand awareness and retain the customer for a period of time.

Why Khushi Ambient Media Solution?

We have been offering outdoor advertising services nationwide for many years and we also help our clients select the right areas to advertise as per the demographics of their targeted audience. Parking, standee, danglers, washroom branding, sampling, food court, elevator branding, escalator, drop down, kiosk, and promotion are some of the services we provide. If you are also looking for a shopping mall advertising solution, To learn more about our services, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

What Exactly Is Mall Advertising? Why Should You Invest In It?

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Mall advertising refers to the advertising displays that are placed inside and outside the mall, including digital and traditional backlit dioramas and hung banners. Shopping mall advertising uses both printed and digital displays to increase the exposure of a brand in a great way. Shopping malls are known as one of popular destinations for today’s youth and metropolitan areas. A shopping mall is now considered the best location to spend time with your friends and family. On weekends, the average footfall in malls ranges from a few thousand to a few lakhs. As a result, this provides tremendous visibility for the brand and opens up the greatest marketing opportunities. In today’s era, mall advertising has become one of the best methods of marketing to reach a targeted audience. This is an excellent place to promote your product since people come here in the mood for shopping, relaxing, and enjoying themselves. It is also a fact that mall advertising attracts more customers as compared to video commercials and traditional marketing.

Why should you invest in mall advertising?

Driving sales and building traffic:

Shopping mall advertising is the best way to drive sales, enhance brand awareness, and build traffic. There are very limited places where the audience is really in the buying mood, and shopping malls are one of them. Timing is always a critical factor for advertising agencies and also for the brand. A mall advertisement offers a brand the opportunity to target a pool of potential customers within the minimum time possible. Khushi Ambient Advertising Agency offers mall advertising and conveys brand messages in the most efficient and effective manner possible. Moreover; it effectively helps in overall media plans. To get the attention of the audience, we use attention-getting tactics and enable the finest marketing services possible. Khushi Advertising is a leading mall advertising company in India, offering a variety of mall advertising options such as drop-downs, hoardings, escalators, elevator branding, danglers, food courts, parking slots, backlit, and more.

Also Read: What are the benefits of advertising in Malls?

Reach the target audience in the busiest location:

The shopping mall advertising has the potential to reach targeted audience in the busiest location. Khushi Ambient advertising agency has the ability to tailor its content to the right people, with the right message, at the right time. This ultimately helps the brands by influencing the purchasing decisions of the customers. Whatever the purpose of the people behind visiting the mall, they can’t ignore the marketing and branding operations of various brands in the mall that leave a long-lasting impact on the customer’s mind. As a result, there is a very minimal possibility that ads in shopping malls will be fruitless or ignored. Mall advertising in high traffic and higher footfalls improves brand recognition and raises brand memory and awareness. Connect with Khushi Ambient Advertising Agency to promote your brand in the most effective and attractive manner.

Transform marketing:

Transform your marketing strategy into the centerpiece of a high-traffic, high-end destination with people that spend around 3 to 4 hours per visit. 80% of visitors notice the digital and illuminated ads throughout the mall. In the time of the online shopping trend, most people still prefer to shop at a mall. The product display and advertisement are located under the same roof, which gives a strong chance to grab people’s attention. With the help of mall advertising, brands can enhance customer desires for impulse purchases. Mall advertising ultimately helps businesses and brands influence the buying decisions of buyers and enhances customer engagement with that brand.

Are you ready to get started with mall advertising for your brand? If yes, then Khushi Ambient Advertising Agency is here to help you. To learn more about Mall Advertising, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

Also Read: 10 Advantages of Promoting Products in Shopping Malls

FAQs

What are the different types of advertising?

A successful advertising campaign spreads the word about your products and services, generates higher sales, and attracts a large pool of customers. Companies now have access to a variety of advertising options to promote their products in various places. Print advertising, mall advertising, cinema advertising, direct mail advertising, social media advertising, television marketing, radio advertising, podcast advertising, and paid search advertising are all examples of advertising.

How is mall advertising so effective?

Shopping malls are popular among young people and the upper crust and are hence known as excellent places to promote your products and services. The daily average footfall of shopping malls is higher than any other location, which results in a high number of impressions for your brand. Nowadays, malls and multiplexes are becoming known as efficient ways to market a company. Here, people are in the mood to buy, enjoy, and relax, which helps the brand reach customers in a more efficient manner.

Mall advertising agencies in India is an effective media that increases brand awareness

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With the rise in the number of shopping malls in India, shopping mall advertising is one of the most innovative and effective ways to target audiences across a wide spectrum of buying habits. Mall advertising agencies in India should realize the potential that exists in advertising to people in the exciting atmosphere of a shopping mall. Mall advertising offers quite a number of advantages as compared to other traditional modes of advertising.

In a mall, a customer is in the mindset to purchase. In this, the advertising media can reach out to him or her and influence his product buying decision. Suppose that the customer is going to buy product X. Now on the way to buying it if there are enticing advertisements of product Y, the customer has a maximum chance of being swayed in his or her decision and chances are there that he or she will buy product Y. In this way, effective advertising of brands increase the brand awareness.

In a shopping mall a person may come for shopping, visit the food court, or even want to hang out with friends and family. No matter the purpose, the person is in a default buying mode and is susceptible to buying things even if he does not need it immediately. In this regard, if there are large and sophisticated banners and cutouts promoting a specific brand in the way of the potential customer, he will be inclined to be influenced by the advertisement and check out the product. This exercise increases brand awareness and there are high chances that the product will be tried out and purchased.

Advertisements in malls can be in large and eye grabbing positions. When a customer is moving from one part of the mall to the other, there will be maximum engagement with the strategically placed advertisements and in this way the brand awareness will increase. The customer will constantly be engaged visually with the brand advertisement, and even if he does not buy on the first go, his subconscious will push him towards checking out the brand.

The shopping mall offers the unique opportunity as the advertisement and the shops are right next to one another. There have been innumerable instances where customers without an intention to buy have succumbed to top of the line advertisement efforts and have gone ahead to purchase the brand. Thus, as we can see, mall advertising is one of the best ways to increase brand awareness.

Innovative Advertising – The Adrenaline Every Business Needs

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People are always looking for things that solves a problem for them and makes their lives easier or even happier than they were without it. That being said it is often the case that more than one person comes up with a solution to a single problem and in that case, the one which makes its solution known on a large scale first is the one that has an edge over the rest. The way to do that is advertising which has been the difference between success and failure as many companies have found out.

The kind of advertising that you do is hugely important as just making yourself known isn’t enough, not by a long stretch. Innovative advertising practices are emerging to be popular amongst consumers and are contributing to revenues in a big way. Over the years, some advertisements have become a part of pop culture as well. A phenomenon like that is bound to reflect on the business financially as well. Now, more than ever, advertising has become a key facet of running a business and separates good companies from great ones.

The advent of social media has increased the number of channels and each channel has its own unique significance in the marketing ecosystem. Some channels are appropriate for certain kind of products and services and recognizing that is important, otherwise every penny spent is nothing but money down the drain. Thus, the internet can be your biggest ally or your greatest hurdle depending on how you approach it.

But, innovative advertising isn’t just about the internet. Experiential advertising is something that the internet cannot offer a lot of times and that’s where traditional advertising channels like advertising in malls kick in. The growing population and the elevation in standard of living is driving people to malls and tier 2 and tier-3 cities will soon be included in this change. Companies have to realize that advertising in malls is not gaining importance without any reason. Malls are one of the best avenues for conducting branding and experiential marketing campaigns. The choice of malls has to be made on the kind of audience you want to attract and target for a certain product. This is, in fact, true for advertising in any form. Know your customers before, during and after the sale and you’ll get to serve them again. So, if you are a business, go out there and make every impression count.

THE SHOPPING MALL ADVERTISING IN INDIA

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Shopping malls are perhaps the most favorite “go to” place for most people, particularly the youth and there are plenty of reasons for that. The ambience, space, getting all your needs under one roof and a getaway from the scorching heat or thunderous rain- shopping malls undoubtedly remain the most sought after spot for the youth today. Considering that this is the same class of people with maximal purchasing power, it is but obvious that shopping mall advertising can result in optimal returns for the advertisers.

With that said let’s check out how shopping mall advertising in India can sky rocket your sales:

Catch them young: The class of people visiting the shopping malls generally is the young generation, who loves spending and experimenting. This is the “class conscious, brand conscious” generation. Thus, advertising in malls will reach your brand to the target visitors and give your sales a massive boost!

Direct Marketing: People visiting the malls are already in the mood to buy. They are the prospects who can be easily convinced. So, if you are launching a new product or want to get customer feedback before actually launching a product, shopping mall promotion ideas definitely would give you a major impetus.

However, it must be said that you need to get the help of the best mall advertising agency in India to get the most mileage. Here are a few shopping mall promotion ideas that would help see your sales head northwards-

(i) Door/window Display: The shops in the malls have large doors and displaying the advertisements on the doors will give the brands maximum visibility and massive brand awareness. When people see the brands at eye level, it is bound to create greater impact. In some cases, it may also lead to impulse purchases.

(ii) Escalators and Elevators: These work as a fantastic board to narrate your brand story and create the “wow” factor. Advertising here acts as a supplement to other forms of mall advertising and raises curiosity in the visitors.

(iiii) Standees / Cutouts: Creating larger than life standees or cutouts and placing them at prominent locations within the malls can hardly ever go unnoticed…With this you can easily reach wider audiences.

Some other forms of advertising in malls would include prominent digital displays, experiential advertising and many more.

Get ready to take your sales to the next level by advertising in malls!