Tag Archives: Innovative Advertising

How Cinema Advertising Works and its Advantages

You should make sure that if you are considering a new method for marketing, you use movie theaters as one of them. This is one of the main types of ambient advertising. Here is what you need to know about how it works and the advantages of using it.

What is Cinema Advertising?

Cinema advertising agencies can help you when it comes to your marketing needs and you should think about how this will help your business. This is often used as part of an integrated campaign for marketing and it works well with other types of marketing. Some of the other types of ads that it is combined with are –

Television
Radio
Print

There are plenty of ways that you can go about doing this, so make sure that you know what your options are. When you combine it with the theater based marketing, then you are going to see a higher impact on your sales. This is one of the best ways to get your marketing off the ground and to see more sales right after the movie.

Advantages

When you use one of the top media agencies in India to help you with this type of marketing, then there are plenty of advantages that you can enjoy. Some of them include:

The message is delivered to a captive audience
On-screen marketing uses full motion, sound, and sight to increase the recall of the ad
A boost of the company image due to the movie association being shown in full color on the big screen
Close to purchasing point since most theaters are in malls or nearby
Demographic targeting easier due to the location of the theater
Pick and choose which movies you want to have your advertisement associated with

These are only a few of the main advantages that you can get when it comes to this type of marketing, so make sure that you know what they are.

When it comes to implementing cinema advertising for your needs, then you should ensure that you are hiring one of the best media agencies in India. They would be able to create the right strategy for your needs that can work properly when combined with other methods like print, television and more. You should make sure that you are aware of the advantages that it will have on your business and the company image as well.

How Airport Advertising Works and its Advantages

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There are plenty of things that you should know about airport advertising in India if you are considering using it for your business. Not only should you know about how it works, but you should also know its advantages. Here is everything that you need to know about this type of marketing and why it is one of the best methods.

How it Works

This is a type of ambient advertising and you should know how it can benefit you when it comes to your business. Not only can you use a wide variety of media formats like videos, images, posters and more, but they can also be placed in strategic spaces all over the terminal. The passengers would be able to see your advertisement when they are passing by it and will visit your store for any of their needs.

Benefits

The top media agencies in India will be able to tell you the advantages, but you should also know what they are. The major benefits include:

Prolonged exposure – You are more likely to get more exposure for your ads because they will be staying up for a longer time frame, hence more people will see them.
Always available – This means that you will get plenty of exposure due to the passengers who are in the airport premises at all hours of the day and night.
Various airport marketing methods – When you put your advertisements up here for marketing there are going to be various locations that you can pick and choose from to place them. You can use baggage claims, wall wraps, gates, luggage carts, stairway columns, plasma panels, scrolling displays and more.

You should always know what you are going to be getting when you choose this type of marketing, so make sure that you are aware of just what an airport advertising agency can do for you. They can help you to not only create the ideal advertisements but also where you can place them.

The media agencies in India will be able to help you figure out which is the best method for live marketing in the terminals. Airport premises have ample space for marketers to conduct any activations or engagements for their target customers. There are also plenty of options that you would be able to choose from that would fit into your needs as well as your budget.

How to Reach Your Crowd with Compelling Airplane Terminal Publicizing

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Any advertising medium or tool is judged on the basis of its effectiveness to reach out to a maximum number of people, the investment made for it and the benefits accrued out of it. And in the current market scenario, investing in advertising in airports seems like an innovative advertising technique. This is due to the fact that more and more people seem to be opting for flights as a means of transport.

Airfares in India have become slightly cheaper and thus, seat occupancy is becoming higher. As a result, the audience is getting diversified thus, letting you reach more people with your advertisement. This fact is being recognised by an increasing number of brand promotion companies in India and thus they are hiring top media agencies in India to put up their adverts.

To make your advertisement more rewarding, you should keep a few things in mind. From a marketing point of view, each piece of property at an airport has a unique significance. Placing your ad near a coffee shop or a restaurant is guaranteed to garner more interest than if you place your ad in some remote corner. Various innovative methods like wall wraps, standing kiosks and display panels are used to catch the attention of potential buyers.

Display panels and LED screens in airports are usually very stylish and bright. The moving images on these big screens often catch the attention of the buyers.

One more thing to be noted is the fact that airports are good for both B2B and B2C advertising. B2B is especially more effective as many people travel for business purposes. There is a good chance that they are people with significant decision making powers for the companies they work for. They are usually very conscious of their surroundings and have higher chances of responding to these advertisements, thus increasing the conversion rates of your ad.

If it is something that concerns them, they will look it up on the internet. As a result, your other advertising channels are also getting complimented. If these people are popular on social media, then your sales can skyrocket just by one single post from them.

Due to all kinds of security checks and other general activities, people have to spend a considerable amount of time at an airport before they can board their plane. As a result, the chances of your advertisement being noticed are higher. Also, you can reach out to international customers as well, hence increasing the market of your business.

Airport advertising in India has great potential and will certainly become one of the key methods of advertising in the future. So you should definitely jump the gun and reap in the rewards before it becomes trendy and popular.

How to Get Your Brand seen at Top Indian Airports

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Airports are considered to be one of the best places for the advertisement of a company or a brand.

There are many brand promotion companies in India which choose such populous airports to market their brand names. Airports are considered to be one of the best places for the marketing of a product because there is an accumulation of a number of people like businessmen, affluent families, top rung professionals, etc. Airports have a perfect environment for a 24-hour brand promotion.

There are many ways to promote a brand in an airport. An airport lounge is considered to be the best place for marketing purpose. Some of the ways are mentioned below:

Try to make the marketing strategy highly customizable

Digital marketing can be practiced in airport lounges. You can promote your brand in those digital screens so as to garner the attraction of a maximum number of audiences. You can even change the design of the ads with the change of time of the flights’ departure and arrival schedules. This is one of the most innovative advertising techniques.

Try to place attractive wall wrap ads at the airport

Make an attractive wall wrap ad and place it at the busiest corner of the airport. It has been seen that passengers even wish to take pictures with those attractive wall wrap ads.

Mobile Marketing

This is one of the most modern mobile solutions that can personalize your brand and communications. It is better to use a web-to-mobile friendly browser that has SEO-enriched content to increase traffic ranking. Many mobile communities allow airlines to check and meet the requirement of the customers.

Circulate pamphlets

Another cost-effective method which can be practiced is the distribution of advertising pamphlets of the company to the passengers. You can also offer napkins as well as sample handouts.

It has been seen that airport lounges are one of the best places to market brand names as they help to reach the intended audience or a particular geographical location. This is the place where most business professionals, top rung executives and other important people from diverse backgrounds spend their spare time before boarding the flight. This is the reason why they are more targeted. You can even take the help of the digital advertising platforms of the airport lounge. They are basically an oasis of peace and carry with them an air of exclusiveness.

Extending Brand Awareness through Airport Advertisement

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In today’s world, advertising is a key component for any company to stand out from the rest of its competitors. More and more companies are aware about this, thus spending a large amount of money on advertising, be it through digital media, ambient advertising (Advertising at Malls, Multiplexes, Airports, and Hypermarkets) or traditional advertising, the list is endless.

Brand promotion companies are always trying to find new and more creative ways to promote their clients. A lot of commercial brands benefit from innovative advertising as it stands out and gets the attention of their target group.

Airports are an excellent place to advertise your brand as airports are often seen as good business hubs since a lot of influential, affluent and business people travel by flights. Thus, airport advertising has become a key component of advertising tactics and is being adopted by the top media agencies in India. Airports have long proven to be an effective canvas that can stimulate any commercial brand.

Any advertisement should reach out to as many people so as to maximize the sales. If an ad is not noticed by the majority of the people, then its creation becomes futile. Since more and more people are traveling by air, the chances of an advertisement being noticed have also gone up. Since airports have a huge footfall, it is one of the best locations for any brand to advertise and make people aware of the company, thus making airports one of the best catchment areas since the target audience belongs to affluent families, businessmen, NRIs, foreign and Indian tourists.

LED board, Back-lit flex, wall hoardings, drop-downs and activation’s are strategically placed at the desired locations so as to maximise the attention any ads get. Depending on your location, you can promote your brand. Airport advertising can be carried out at all and any domestic as well as international airports

Surat airport advertising is fast growing in terms of Ambient Advertising. Along with the usual products, the adverts here include information about sightseeing spots to visit, best eateries, best hotels etc. Chandigarh airport advertising also contributes to airport advertising business. Since Chandigarh is a planned city, it is very popular among domestic and international passengers and is frequently visited. Amritsar airport advertising is achieving success like never before. The total number of passengers is increasing constantly. It is perfect for brand promotions and is a buzzing place.

A few points must be taken care of while advertising at airports. The advertisement should be placed at such places where travellers usually stop while waiting for their flight or places that will be definitely seen by a large number of people. A few good locations to display ads are lobbies, waiting areas, VIP lounges, departure and arrival terminals, eating areas, ticketing areas, baggage claim areas, etc.

9 Reasons to Execute Airport Advertising To Achieve Target Audience

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Today, time has become a key constraint for people. Hence, travelling by flights has gained massive popularity and as time progresses, its popularity will only increase. Airports have an unmatched environment where people are positive, receptive and excited about their journey. As airports become more and more used, the concept of innovative advertising at airports arises. Here are a few reasons as to why you should tap into the vast potential of advertising in airports:-

(i) Passengers are receptive and excited

Passengers at airports are an alert, receptive and excited bunch. They generally have a positive mindset, given how the nature of the travel is which means airport advertising agencies in India have a good chance to reach a higher concentration of people.

(ii) The audience is affluent

The passengers are often people who like investing in travel and consider shopping as a part of their travel experience.

(iii) It reaches influential and key decision makers

Many professionals who are at key decision making roles in their companies often travel by air for business meetings. When they see an advert that interests them, they are well poised to contact the advertiser.

(iv) Airports add a brand value

Quite often, airports are associated with a high profile lifestyle, and thus the brands who advertise in airports are often luxury retailers who add to the notion of premium quality and prestige.

(v) Helps in connecting with alert and smart consumers

The environment of the airport disrupts the daily routines of people. They remain in a state of excitement by their prospect of travel. This results in airport passengers welcoming brand messaging and also makes them process such adverts with the higher recall.

(vi) It is seen as a welcome distraction to a confined audience

In a small confined environment of an airport, passengers often wander around the same locations and need to spend some time in the waiting lounge. Eye-catching and unique advertisements are perceived as a form of entertainment.

(vii) During long waiting times, it engages passengers

People, who in any different scenario would usually be too preoccupied with their daily routines and tasks, take time to read and engage in the advertisements to pass time as passengers have to wait in a captive setting for long durations of time.

(viii) Displayed on state of the art display panels

Advertisements are often displayed on display panels which show the advertisements flawlessly with messages that cannot be missed by the clients.

(ix) Viewed by an audience predicted to increase significantly

The number of passengers is set to increase as globalization increases and air travel becomes cheaper. So a larger audience can be reached.

These reasons clearly show why airport advertising in India is going to be a future trendsetter.So if you are thinking about investing in advertising; you should definitely try this option.

Why Airports are your Perfect Venue for Experiential Engagements

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One of the applications of experiential engagements is where the consumers are directly involved in the evolution of any product or brand. According to the ideology of the marketing companies, if a consumer is directly involved in the creation and marketing processes, then a strong bond of the consumer with that particular brand can be created. These experiential engagement procedures are carried on by none other than the media and advertising agencies. Such engagements can be done in many places, airports being one the best hotspots for such experiential engagements.

Why Airports?

Airport Advertising is considered to be one of the fastest growing advertising platforms in India. There are some obvious reasons behind it. When a person who is busy in his day to day life is shown any advertisement anywhere (be it on a screen or any poster or anywhere), that advertisement can’t get much attention. But in an airport, the case is different. For precautionary reasons, people generally arrive at least an hour early at the airport and wait for their flight patiently. In that one hour, the person is doing literally nothing. That’s the prime time for engagements.

If people see such advertisements in that free hour, they can connect with it more deeply than they usually do in other times. From this psychological aspect, the innovative media agencies make the consumers connect with their advertisement engagements. The top media agencies in India recommend the use of activation’s at airports. Generally, in airports, the top media agencies in India carry out their experiential engagements keeping in mind that an airport is one of the best places to advertise.

Why airport advertising in India is so popular?

The number of people traveling through airlines has seen an increase in manifolds in recent days. Thereby the number of airports has increased too and also the opportunity of airport advertising has seen a huge growth. Such promotions attract the attention of both international and national consumers. A fantastic opportunity for B2B companies to get their advertisement seen by a lot of people travelling for business purpose.

Experiential marketing is one of the promotional activities that have gained popularity in the past few years. Experiential advertising in airports includes scrolling displays, wall wraps, plasma panels, state of the art LED, dioramas, luggage pushcarts, and free-standing kiosks, and so on.

Conclusion

Being technologically advanced, the innovative media agencies are using experiential engagements in airports by which the consumers, as well as the companies too, benefit. From a consumer’s point of view, with such airport advertising, they are becoming more aware of the insights of a brand or product. From a company’s point of view, airport advertising is enabling them to attract more consumers and as a result, more sales.

Innovative Advertising – The Adrenaline Every Business Needs

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People are always looking for things that solves a problem for them and makes their lives easier or even happier than they were without it. That being said it is often the case that more than one person comes up with a solution to a single problem and in that case, the one which makes its solution known on a large scale first is the one that has an edge over the rest. The way to do that is advertising which has been the difference between success and failure as many companies have found out.

The kind of advertising that you do is hugely important as just making yourself known isn’t enough, not by a long stretch. Innovative advertising practices are emerging to be popular amongst consumers and are contributing to revenues in a big way. Over the years, some advertisements have become a part of pop culture as well. A phenomenon like that is bound to reflect on the business financially as well. Now, more than ever, advertising has become a key facet of running a business and separates good companies from great ones.

The advent of social media has increased the number of channels and each channel has its own unique significance in the marketing ecosystem. Some channels are appropriate for certain kind of products and services and recognizing that is important, otherwise every penny spent is nothing but money down the drain. Thus, the internet can be your biggest ally or your greatest hurdle depending on how you approach it.

But, innovative advertising isn’t just about the internet. Experiential advertising is something that the internet cannot offer a lot of times and that’s where traditional advertising channels like advertising in malls kick in. The growing population and the elevation in standard of living is driving people to malls and tier 2 and tier-3 cities will soon be included in this change. Companies have to realize that advertising in malls is not gaining importance without any reason. Malls are one of the best avenues for conducting branding and experiential marketing campaigns. The choice of malls has to be made on the kind of audience you want to attract and target for a certain product. This is, in fact, true for advertising in any form. Know your customers before, during and after the sale and you’ll get to serve them again. So, if you are a business, go out there and make every impression count.

Cinema Advertising – Effective Way of Advertising

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Cinema from years has been a catalyst to ‘together time’ for couples, friend’s families, and peer groups and hence the involvement of bonding over the shared experience of a film rates much more than any other entertainment avenues. This ‘Together time’ is sometimes hard to find and harder for a marketer to enter. Cinema provides the most apt state of mind that exists in no other medium. The audience gets into maximum receptive frame of mind owing to voluntary surrender to that environment

The number of people paying a visit to the cinema each year has been tremendously increasing. Since 2008, cinema has seen the total number of people visiting rising by 24 per cent, with 75 per cent of the adult population visiting the cinema at least once a year. In 2008, only 64 per cent went to the cinema, which translates to 7.5 million more people visiting the cinemas this year than in 2008. With 87 per cent of cinema goers exposed to cinema advertising, cinema’s appeal is constantly expanding, reaching increasing number of people, providing a much powerful way for advertisers to reach audiences.

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