Let us start by saying, be it the best of times for your business or the worst, marketing will always be important. Because when the times are good, the opportunity of expansion presents itself making it a perfect time for your audiences to know about your product/service. And when the times are low, your expenditure on marketing should not be considered as an expense but more like an investment. Especially when the times are low even for your competitors (times like this), know that every business would want to cut down on their marketing budget, offering you more space to grab attention. 

Some of the best ways to get noticed by your target audiences and leaving a lasting impact on their memory is by using ambient media advertising and experiential marketing.   

Ambient media advertising is placed in unusual spaces and on unusual items. Its unusual placement works the best in catching the eyes of the audience. You can find ambient advertising anywhere outside your home, and the key to making it most effective is by choosing the right media and right message. Ambient advertising is the perfect tool to sustainably influence your TG. 

Some of the forms or mediums of ambient advertising can be supermarket marketing or advertising in restaurants. Marketing in supermarkets, especially if you are an FMCG brand. Because that is exactly where your target potential customers are and are there to buy. Through an innovative idea, supermarket marketing will easily strike the right cord. 

Now, let’s see how advertising in restaurants can help your business reach your audiences. 

Since people spend a lot of time in restaurants, you can surely hope to attract more eyeballs for your advertisement. The QSRs (Quick Service Restaurants) have numerous outlets throughout the country, and that makes it easier for you to run a countrywide campaign. Advertising in restaurants is a great way to reach out to your relevant TG and stay in their memory for a longer period of time.

Do you know how experiential marketing, aka engagement marketing, is different from all the other forms of marketing? It is the only way to allow your audiences to experience exactly what you want them to experience through your product. This has proven to offer an excellent immersive experience. And engagements like these where businesses truly connect with their audience, such experiences not easily forgotten.  

Khushi Ambient Media Solutions is one of the best experiential marketing agencies in India. It offers numerous types of creative experiential marketing solutions according to your product/service and your audience. Khushi Advertising offers unique and innovative ambient marketing solutions as well.

Airport Marketing is one of the niches where an advertiser can get the maximum visibility and results. Airports are frequented by high income and upscale travellers and your best chance to get their attention is when they are waiting to board their flights. Advertising in shopping centres should gear up to utilize this opportunity to be visible to their target audience. Airport Branding is an exciting opportunity to display the products of premier brands to people who have the highest probability of using them.

Here are some of the reasons why airport advertising can be such an effective medium;

(i)  Airport advertising taps into excited and alert customers. Airport passengers happen to be an excited, alert and receptive audience who are in a captive setting. Travel puts people in a positive mindset and advertisers have the best chance to display their wares to an audience that is going to receive the message in a positive manner.

(ii)  Airport passengers are an affluent bunch. They often travel internationally and are well to do. In such an environment passengers see shopping as a natural extension of their time and as such they receive advertisements well. There is a heightened chance of that they may invest in high end products like electronics and luxury products.

(iii)  The airport is filled with passengers who are high flying professionals and they are in a receptive frame of mind. They are often on their way to and from business meetings. They tend to focus on their work and are also tuned into the messages that advertisers show in the airport.

(iv)  Airport Branding uses the context of the airport to add perceived brand value to the products. Passengers associate the airport with a top notch lifestyle, and advertisers are quick to implement this with a range of high end products. These products add to the impression of a high flying lifestyle.

(v)  The airport lounge environment takes people away from daily routines. The prospect of travel puts people in a heightened and excited state. The effect of this is that people are welcoming brand advertisement and they keep it in their memories for a longer period of time.

(vi)  At the airport, advertisers have the opportunity to engage with potential customers who at any other time would be too distracted to see the advertisements. In a captive setting, brands have the maximum chance to make a telling impression on the minds of consumers.

The success of any advertising campaign is not determined by the size of the audience reach; creativeness, brand positioning and audience engagement all count a great deal. PVR Cinema advertising has what it takes to achieve all of these factors; following attributes will help us to know the unique power of cinema advertising India.

Uniquely Involving

Cinema advertising involves minimal distractions to the viewer than any other media mode. Muting or skipping the ad appearing on the big screen is not possible. Various factors like surround sound, extensive screens and dark setting of the cinema hall enable viewers to process ads with more concentration.

Maximum Brand Recall 

The immersive nature of cinema advertising enables brands to obtain maximum recall. Because of the large cinema space and longer time slots Cinema advertising india comprises the best of ad campaigns. Telling a narrative and connecting with the audience is possible and your brand can straight go to touch the hearts of the viewers. Chances of ad recall by cinema goers are many times more than recalling an ad on TV.

Scope for experimental activations

Cinema advertising is not limited to the big screen alone; it can become an integrated campaign encompassing branding on tubs of popcorn, light-boxes, back of tickets, sampling stands, screens above refreshment stalls and so on. A lot of scope for top-impact experimental advertising is offered by the cinema mode. Cinema gives viewers an experience to remember; the smell of nachos and popcorn, dimmed lights and superb sound effects and it is for the brands to optimize this aspect to their advantage.

Catering to Niche Markets

Mass reach is not the sole criteria of any advertising campaign. A superior strategy would include effectively crafted content that reaches the targeted audience in good measure. Niche markets can be catered to through cinema advertising as you can determine the audience kind visiting the cinema halls for watching their favorite movies.

On a Concluding Note

In the world of today when people are continuously bombarded with messages from brands it is more essential than ever for your brand to emotionally engross these audiences. In this context, cinema advertising proves to be a significant weapon in the armory of targeted advertising. So, make the most of the big screen and see your ad campaign come to life!