Tag Archives: Experiential Marketing Ideas

Try Creating Immersive Consumer Experiences through Experiential Marketing

Experiences have a more lasting impact on our minds as compared to visuals simply because we engage multiple senses in the former while the latter often demands use of just our vision. Companies have started to recognize this which is why you’ll see things like airport advertising in India growing at a rapid pace. Airport is an excellent medium to carry out experiential marketing and brand activation at airports will surely gain more and more importance in the eyes of the marketers.

Traditional advertising is often constrained by time on the part of the user or the medium where as people at airports usually have free time on their hands. Cinema advertising is also getting popular due to the same reason and driving sales for companies who are pursuing this route.

There are stalls and kiosks that give customers information about the product and let them use it on a trial basis there itself which urges them to buy it as they are familiar with it on a completely different level. Companies can also try experiential marketing at Pizza Hut to make their product or service stand out. The sheer footfall at these places should justify the expense put into the exercise and the numbers reflect that quite often.

Cinema advertising generally never has limited space constraints. In fact the ambience is very well suited for conducting brand activations e.g. Advertising at PVR can provide a company with lot more options as there are opportunities during the movie as well as before and after. Due to their enhanced movie watching experience, PVR cinemas advertising is a good showcasing opportunity for companies as the chain has a large number of people coming to them.

We can see but still not end up noticing something but when we touch and feel and interact with something for a larger duration of time, that interaction is not easily forgotten and creates a feeling of trust for the product. That is the essence of experiential marketing and also the reason why many companies are opening retail outlets even though most of their sales are online. Skepticism is a trait that is common to all and when someone is spending their hard-earned money, they like to know exactly what they are spending it on instead of regretting it later.

This also reduces the number of returns due to customer dissatisfaction for the company which is a win-win for everyone. Experiential marketing has survived the test of time and will continue to do so via multiple media.

Experiential Marketing Is What You Should Be Focusing on As A Marketeer and Here’s Why

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In a time when people are getting products advertised to them by the minute through almost every channel possible, it becomes imperative that companies figure out which ones are proving to be more effective and then allocate a greater percentage of their resources to those channels which in turn increases their ROI. That said, every once in a while, a trend emerges that proves itself to be superior to the rest in multiple aspects. Right now, experiential marketing is that trend and by the looks of it, it’s going to continue for a long time.

The primary reason that we do marketing in the first place is to make the consumers aware of our products or services. Greater the product knowledge of the person, higher will be the chances of him/her choosing you over others. Experiential marketing gives you the best chance of doing this simply by allowing a prospect customer to get familiar with the product or service that you have to offer by using it. On doing that the customer is invested in your offering on a personal level and that multiplies the possibility of him paying for it the next time.

Videos and articles on social media are all fine but these may get lost in the ocean of content that is offered to everyone daily whereas an experience is more likely to be retained in a person’s memory. Moreover, people tend to share these experiences with others and that in effect forms a chain reaction which is how great brands are formed. This is perhaps one of the foremost reasons why experiential marketing should be preferred over traditional marketing methods.

Also, it is important to note that we can leverage these experiences to make other advertising channels more effective. As a company, you can attach other relevant information in those channels and let the customer know what your brand is all about. A holistic approach of this kind is what will drive sales and generate leads for future sales in the most effective manner there is.

Experiential marketing also allows you to analyze the results of your efforts both qualitatively and quantitatively. The kind of people that experienced what you have to offer, the environment in which that happened and their immediate feedback is what will allow you to determine how successful the campaign was and what can be done to perfect future efforts in this direction. You can offer people with great social media presence to use your products and leverage that to market your brand in a more credible way. This spinoff to traditional advertising where these personalities are hired is actually what gives some brands in the FMCG sector a clear edge over the other.

In the years to come , more brands are going to focus their energies in this direction and with the benefits we have mentioned above we can’t see any reason why that shouldn’t happen.

Place Your Brand at The Apex With Experiential Marketing Ideas

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Since, bygone days, effective marketing strategies have been the greatest tool for catapulting businesses and brands to the summit. However, time bears testimony to the shift in the distinctive preferences of audiences. Therefore, for creating a unique niche for your business, you need to resort to something better than the conventional marketing methods. Now, this is the exact opportunity for the experiential or engagement marketing strategies to step in. Most importantly, this specific strategy prepares the ground for a two-way dialogue between the brands and the potential consumers. As a result, the prospective customer pool plays a significant part in the evolution of the product, brand or service.

Understanding the consumer need

With the diverse cultural heritage of India, you will always discover a prospective market for almost all brands. Reaching out these brands to the targeted client is the need of the hour. Presently, the market statistics exhibit the presence of numerous brands. Therefore, one-way brand promotions might fall short of packing in the adequate punch. Well, there are some efficient marketers with unsurpassed marketing skills such as Khushi Advertising Ideas Private Limited. With the perfect capability of gaging the needs of their esteemed clients, this
advertising agency happens to be the most reliable name for Experiential Marketing.

Appealing to the senses

Khushi Advertising aims at connecting your brand directly with the potential customer pool. The exclusive Experiential Marketing Ideas incorporated by them are well thought and out-of-the-box. Rather than just being mere promotional stunts, each of their marketing concepts targets the sense experience of the general consumer. As a cumulative effect of this approach, the consumers can perceive, feel, view, hear and at times taste the products of the respective brands. Now, engagement marketing is not just a one-time affair. Therefore, there is a need for sustaining and enhancing it over time. A brand that appeals, excites and pleases the senses of the targeted consumer is sure to stay, and eventually rule the market.

Appealing to the senses Benefits of the assocation

Prior to finalizing your associations with the Experiential Marketing agencies in Mumbai, you must delve deep into the market analytics. Your profound researches will make you opt for Khushi Advertising Ideas Private Limited. With unique engagement marketing strategies, they will be the perfect bets creating desire for your brand. That is no tall; you can place complete reliance on their services for generating a relevance of your specific brand amongst the potential consumer group. Finally, they fabricate pleasing memories of your brands in the minds of the customers. Quite inevitably, brand success and greater revenues are on the cards.