Tag Archives: Experiential Marketing Company

Try Creating Immersive Consumer Experiences through Experiential Marketing

Experiences have a more lasting impact on our minds as compared to visuals simply because we engage multiple senses in the former while the latter often demands use of just our vision. Companies have started to recognize this which is why you’ll see things like airport advertising in India growing at a rapid pace. Airport is an excellent medium to carry out experiential marketing and brand activation at airports will surely gain more and more importance in the eyes of the marketers.

Traditional advertising is often constrained by time on the part of the user or the medium where as people at airports usually have free time on their hands. Cinema advertising is also getting popular due to the same reason and driving sales for companies who are pursuing this route.

There are stalls and kiosks that give customers information about the product and let them use it on a trial basis there itself which urges them to buy it as they are familiar with it on a completely different level. Companies can also try experiential marketing at Pizza Hut to make their product or service stand out. The sheer footfall at these places should justify the expense put into the exercise and the numbers reflect that quite often.

Cinema advertising generally never has limited space constraints. In fact the ambience is very well suited for conducting brand activations e.g. Advertising at PVR can provide a company with lot more options as there are opportunities during the movie as well as before and after. Due to their enhanced movie watching experience, PVR cinemas advertising is a good showcasing opportunity for companies as the chain has a large number of people coming to them.

We can see but still not end up noticing something but when we touch and feel and interact with something for a larger duration of time, that interaction is not easily forgotten and creates a feeling of trust for the product. That is the essence of experiential marketing and also the reason why many companies are opening retail outlets even though most of their sales are online. Skepticism is a trait that is common to all and when someone is spending their hard-earned money, they like to know exactly what they are spending it on instead of regretting it later.

This also reduces the number of returns due to customer dissatisfaction for the company which is a win-win for everyone. Experiential marketing has survived the test of time and will continue to do so via multiple media.

Experiential Marketing Is What You Should Be Focusing on As A Marketeer and Here’s Why

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In a time when people are getting products advertised to them by the minute through almost every channel possible, it becomes imperative that companies figure out which ones are proving to be more effective and then allocate a greater percentage of their resources to those channels which in turn increases their ROI. That said, every once in a while, a trend emerges that proves itself to be superior to the rest in multiple aspects. Right now, experiential marketing is that trend and by the looks of it, it’s going to continue for a long time.

The primary reason that we do marketing in the first place is to make the consumers aware of our products or services. Greater the product knowledge of the person, higher will be the chances of him/her choosing you over others. Experiential marketing gives you the best chance of doing this simply by allowing a prospect customer to get familiar with the product or service that you have to offer by using it. On doing that the customer is invested in your offering on a personal level and that multiplies the possibility of him paying for it the next time.

Videos and articles on social media are all fine but these may get lost in the ocean of content that is offered to everyone daily whereas an experience is more likely to be retained in a person’s memory. Moreover, people tend to share these experiences with others and that in effect forms a chain reaction which is how great brands are formed. This is perhaps one of the foremost reasons why experiential marketing should be preferred over traditional marketing methods.

Also, it is important to note that we can leverage these experiences to make other advertising channels more effective. As a company, you can attach other relevant information in those channels and let the customer know what your brand is all about. A holistic approach of this kind is what will drive sales and generate leads for future sales in the most effective manner there is.

Experiential marketing also allows you to analyze the results of your efforts both qualitatively and quantitatively. The kind of people that experienced what you have to offer, the environment in which that happened and their immediate feedback is what will allow you to determine how successful the campaign was and what can be done to perfect future efforts in this direction. You can offer people with great social media presence to use your products and leverage that to market your brand in a more credible way. This spinoff to traditional advertising where these personalities are hired is actually what gives some brands in the FMCG sector a clear edge over the other.

In the years to come , more brands are going to focus their energies in this direction and with the benefits we have mentioned above we can’t see any reason why that shouldn’t happen.

Want to extract the most from experiential marketing? Here are some facts

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The impact of experiential marketing is quite clear to those who have tasted the fruits of this incredible way of marketing. When you hire a seasoned agency like Khushi Advertising that runs a focused campaign for you, it is guaranteed that users find it well-executed and lively.

Experts call it the first step towards a path to establish great customer loyalty and brand recognition. You accomplish the achievement that you have always dreamt of.
Why are brand gurus so gung-ho about this memorable and persuasive activity? Why is it regarded as the only way to create long-lasting and personalized relations with clients and customers? Why is it one of the smartest ways of connecting with business associates?

The answer is pretty simple. The best experiential marketing agencies know the tangible and intangible benefits that a campaign can offer. Hence, they assess the return on investment with amazing precision.

Why is it so different from others?

Experiential marketing is a channel that is incomparable due to its numerous benefits. It creates a direct, personalized brand experience that builds incredible trust among buyers and other business associates. A similar impact is just not possible by any other means. Veteran experiential marketing companies in India like Khushi Advertising design precise campaigns that build trust with highly personalized and face-to-face experience of the brand. Since a laser beam- like campaign targets the audience, the message reaches the target effectively.
Experiential marketing campaign generates results that are based on hands-on experience and not statistical paperwork and therein lies the biggest strength. As compared to other above-the-line campaigns, the experiential wastage is minimal. Not only FMCG sector (where this mode is remarkably effective), but all sectors take the benefit of it.

Marketers spread across industries reap benefits by hiring an expert in Experiential Marketing like Khushi Advertising that has the knack of designing the most effective marketing campaigns based on user requirements.

Return on Investment of any campaign is nothing but calculating the monetary benefit generated by a campaign after subtracting the cost incurred. Simple mathematics, isn’t it? However, you should look at an experiential marketing campaign differently while calculating the ROI. Experts say that the ROI beyond mere financial calculations. Experiential marketing campaigns create tremendously positive marketing waves for you, and the buzz is helpful from the long-term perspective. A raving success is what you should expect from it because experiential marketing is “different” from other conventional means.