Cinema from years has been a catalyst to ‘together time’ for couples, friend’s families, and peer groups and hence the involvement of bonding over the shared experience of a film rates much more than any other entertainment avenues. This ‘Together time’ is sometimes hard to find and harder for a marketer to enter. Cinema provides the most apt state of mind that exists in no other medium. The audience gets into maximum receptive frame of mind owing to voluntary surrender to that environment
The number of people paying a visit to the cinema each year has been tremendously increasing. Since 2008, cinema has seen the total number of people visiting rising by 24 per cent, with 75 per cent of the adult population visiting the cinema at least once a year. In 2008, only 64 per cent went to the cinema, which translates to 7.5 million more people visiting the cinemas this year than in 2008. With 87 per cent of cinema goers exposed to cinema advertising, cinema’s appeal is constantly expanding, reaching increasing number of people, providing a much powerful way for advertisers to reach audiences.