Tag Archives: Cinema Advertising

Capturing The Millennial Audience Through Cinema Advertising

Capturing The Millennial Audience Through Cinema Advertising

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Millennials are people who were born between 1981 and 1996. People today have very different habits, tastes, and standards than people did in the past because they grew up during a time when technology and society changed a lot. Advertisers need to know this kind of stuff in order to plan their campaigns well. If you’re new to ads, it’s hard to connect with these people. We want these young people to notice us, especially in Cinema ads in Gujarat. This beginning looks at what works with teens and what the newest movie ad trends are. It’s like a guide for brands on how to connect with and please millennials while they’re at the movies. 

How to Understand the Millennial Consumer

These kids, who are very good with technology, love new things, care about social issues, and seek out real things. Technology, social networks, and getting to know businesses better are all big parts of them. They pay a lot of attention to reviews, social media, and people who have a lot of followers. That’s why millennials love digital sites and content that they can watch whenever they want. They also can’t live without their phones. Ads need to use more than one channel to reach customers who are changing and cinema ads in Gujarat are one of them. If you also are planning to increase your sales through cinema advertisements in Gujarat, then you must get in touch with Khushi. 

Advertising to Millennials in Movie Theaters

Take a look at what these cinema ads are for the coolest people in town and how they love it so much.

1. Experiences that pull you in

These days, teens and young adults want to do more than just see things. That’s why Cinema ads seem so real now. In order to get people to buy something, you need to give them an experience that stays with them long after the show is over.

2. Being Good Interactively

Remember when ads could only go in one direction? Not anymore! Today’s teens and young adults want to be a part of the story. Movie ads that let them click and swipe let them choose their own trip. It’s like the Cinema ads have the magic of the movie.

3. Buzz on social media

These days, young people couldn’t believe something happened if it wasn’t on social media. People now want to share Cinema Advertisements, as they become more popular. They want to get together with their friends and talk about something cool. You did a great job if your ad gets a lot of attention on social media so why wait for it? Do get in touch with Khushi Ambient Media Solution today.

4. Local Taste, Worldwide Appeal

People in their 20s and 30s want to be good people who care about their neighborhoods. Extra points for ads that are relevant to the area and also catch the eye of people from all over the world. You need to tell a story that people can relate to in order to sell something.

5. Diversity and welcoming everyone

Teenagers and young adults today care a lot about diversity. They are interested in ads that show a range of places, people, and events. Telling them this is like saying, Hey, we get you, and we celebrate everyone. So, if you are planning to boost your sales and overall business, then do contact Khushi Ambient Media Solution as they are known as the Best Cinema Advertisers in India. 

When you eat popcorn next, pay attention to those commercials while you wait for the show to start. Not only are they break, but they also show signs of new trends. Movie Cinema is evolving into works of art that connect with young people in ways other than just selling things. It’s about making stories that people will want to talk about. Get in touch with Khushi right away if you need help with things like advertising your movie theater in India.

Unique Power of Cinema Advertising in India

Unique Power of Cinema Advertising in India

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One could say that moviegoers and performers are idolized in India. In India, people of all ages have a big cinema craze. For this reason, high-value movie advertising continues to be seen in the market. The partnership between Indian cinema and advertising has a long history. Before we demonstrate the effectiveness of cinema advertising in the digital age, allow us to define the term cinema advertising for you. 

What is movie marketing?

In theaters, a wide variety of ads can be seen. Video advertisements can be tailored to a specific audience by taking into account the age range of the audience as well as the genre of the film being viewed. With in-theater video ads, marketers have a unique opportunity to reach their target audiences while they are actively watching.

Advantages of Cinema Advertising

Captive and Engaged Audience:

With cinema advertising, you may reach a captive, attentive, and engaged audience because viewers are unable to mute, swipe, or skip commercials on a large screen. According to surveys, one of the most well-liked forms of advertising is that moviegoers view commercials as an integral part of the whole movie-watching experience. Because of this, research indicates that movie advertisements have a greater impact than television advertisements, as they are twice as likely to be remembered.

You can select your target audience:

To reach your target demographic, use targeted advertising. It is simple to profile the movie’s audience given the kind of film it is. For instance, depending on the kind of audience this movie would draw, a luxury automobile manufacturer might decide to partner with a Marvel property like Iron Man for their advertising. When carefully chosen, every campaign that is targeted at the right audience can provide 10X impact and long-term memory.

Longer duration to tell your story:

Using cinema advertising to your advantage can help you communicate your brand narrative in greater detail without losing your audience’s attention, ensuring a favourable experience and remember. Distracted viewers can be a problem with many forms of advertising. Khushi Ambient Media Solution is the place to go if you’re seeking movie theatre advertising firms or agency in India. Audiences are also reported to retain movie advertisements for an extended period of time. 

Boost your brand image:

When your brand appears on the big screen before big-budget blockbusters, which often have production budgets in the millions of dollars, it elevates it above mere cinema advertising. Studies have indicated that advertisements displayed on movie screens were eight times more successful than those on television in differentiating a brand. Additionally, cinema advertising is growing at a faster rate each year roughly 13%. Contact Khushi Ambient Media Solution if your company is seeking movie theatre advertising in India. To assist you in reaching your objectives, we offer the most comprehensive on-screen advertising strategy, branding, activation, and innovations.

Integrated campaign performance:

In other words, businesses or campaigns that utilize all forms of media will do better because reinforcements contribute to higher recall and campaign success. All marketing strategies, including cinema, should be taken into consideration for campaigns to have a greater impact and to create a cohesive and smooth experience for customers.   Are movies the ideal fit for your company? Discuss how movie advertising in India could help your brand’s growth with Khushi Ambient Media Solution Sales Representative right now. Lacking a video asset? Khushi Ambient Media Solution provides top-notch video production services from pre-production to post-production, from beginning to end. Send an email to srinivas.musham@khushiadvertising.com to speak with us now.

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The Advantages of Cinema Advertising

The Advantages of Cinema Advertising

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Cinema or film advertising is a captivating form of promotion that encompasses sound, movement, vibrant colors, captivating visuals, and timely displays on a grand silver screen. This dynamic audio-visual medium spans from simple slide presentations to immersive film screenings, offering a wide spectrum of promotional opportunities. Are you looking to optimize the return on investment (ROI) for your advertising campaign? If that’s the case, it’s crucial to leverage the power of on-screen cinema advertisements. While it’s essential to explore various marketing avenues, it’s equally important not to underestimate the significance of promoting your brand on cinema screens. Discover the power of cinema advertising in India with Khushi Ambient Media Solutions! Take your marketing to new heights by leveraging the best cinema advertising in India. Capture the attention of your target audience on the big screen and achieve maximum impact for your brand.

Captive and engaged audience:

Cinema advertising provides a unique opportunity to present your message to an audience that is captive, attentive, and fully engaged. Unlike other mediums where viewers can skip, swipe, or mute commercials, cinema ads hold the attention of moviegoers on the big screen. Surveys consistently reveal that moviegoers perceive advertisements as an integral part of their overall movie-watching experience, making cinema advertising one of the most widely accepted forms of promotion. Amplify your brand’s reach and impact with Khushi Ambient Media Solutions today as we are one of the Best Cinema Advertising Agencies in India. 

Impact of Big Screen:

Harness the power of the significant screen size with cinema advertising. With advertisements displayed on a grand scale, they become impossible to overlook. This commanding presence has a profound impact on the audience, captivating their attention and greatly enhancing ad recall. Take advantage of this compelling medium to ensure your message stays etched in their minds. Choose Khushi Ambient Media Solutions, the Best Advertising Agency in India, and unlock the true potential of your brand’s success. 

Mass Publicity:

A cinema hall provides an unparalleled specialty with its massive capacity, accommodating anywhere between 1000 and 3000 individuals per show. This sheer scale is unmatched by both radio and television, setting cinema apart as an unrivaled platform for reaching a vast audience. Elevate your advertising game with the immersive power of Cinema Advertising in India. 

Selective and Flexible:

The cinema audience is a diverse mix of individuals from various societal backgrounds, encompassing different living standards and educational levels. However, what unites them is their shared interest in the advertisement message, as something is compelling for everyone. Choose Khushi Ambient Media Solutions and captivate every segment of the cinema audience with your advertisement message. Reach new heights of engagement and success with our tailored solutions today. 

Boost your brand image:

Cinema advertising serves as a powerful tool for boosting your brand image in numerous ways. First and foremost, the cinematic experience itself is associated with entertainment, luxury, and a sense of escape. By aligning your brand with this positive environment, you can create a halo effect, where the positive emotions associated with the cinema experience are transferred to your brand. This helps to enhance your brand’s perceived value and credibility in the eyes of the audience. 

Integrated campaign performance:

To achieve optimal campaign success and enhance brand recall, brands or campaigns need to adopt an inclusive approach across all media channels. By leveraging the power of multiple marketing tactics, including cinema advertising, brands can reinforce their messaging and create a unified, seamless experience for consumers. This comprehensive strategy not only amplifies the reach of campaigns but also ensures a stronger impact on the audience, leading to better recall and engagement. By embracing the full spectrum of marketing opportunities, brands can maximize their potential and create a lasting impression in the minds of consumers.

Experience the full spectrum of advertising solutions with Khushi Ambient Media! From captivating Cinema Advertising to impactful Mall Advertising, Airport Advertising, Experiential Marketing, OTT, and movie marketing, we have it all covered. Unleash the power of our comprehensive strategies and take your brand to new heights of success. Contact us today and let’s create unforgettable campaigns together!

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Why is Digital Marketing Important for Business?

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In the ever-evolving world of marketing, the key lies in leveraging the right tools to forge connections with your audience, precisely when and where it matters most. While traditional marketing methods retain their relevance in our modern era, the explosive growth of our online presence has propelled digital marketing to new heights. Digital marketing thrives in the realm of invisibility, operating behind the scenes to ensure that your products or services effortlessly claim their spot on the coveted first page of search results. However, the expertise of digital marketers extends far beyond mere search engine rankings. Today, the field of digital marketing encompasses a diverse array of specializations, including captivating content creation and strategic search engine optimization (SEO). This phenomenon has empowered businesses to tap into vast opportunities and harness the immense potential of the digital realm. So, are you also running a business and want to take it to the next level of success? If yes, then you are at the right place because Khushi has covered everything that a business needs for the advertising and marketing of their business. Discover the power of digital marketing with Khushi, the leading advertising agency in India. Supercharge your online presence, drive conversions, and unlock your business’s full potential.

What Is Digital Marketing?

Digital marketing refers to the strategic use of digital channels and technologies to promote products, services, or brands to a targeted audience. It encompasses various online marketing tactics and techniques aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, achieving business objectives. Digital marketing channels can include websites, search engines, social media platforms, email marketing, content marketing, online advertising, and more. The goal of digital marketing is to connect with potential customers, engage them, and influence their purchasing decisions through effective online marketing strategies. Are you searching for the best advertising agency in India to amplify your brand’s visibility and reach new heights? Look no further than Khushi Ambient Media Solution!

Why Digital Marketing is Important to Your Business?

Digital marketing holds immense significance for businesses for several compelling reasons. It offers a wide range of benefits that can help you expand your reach, enhance brand recognition, and ultimately drive sales. Let’s delve into these reasons and understand why digital marketing is a crucial component of a successful business strategy.

Brand Exposure:

Digital marketing equalizes the opportunities for businesses and enables them to compete with larger brands in their industry, which would otherwise be challenging to attain. With the vast reach of the internet, businesses can leverage the discussed digital marketing techniques to target a significantly larger audience than would be possible through traditional means. By employing various digital marketing channels, your brand can experience substantial growth and gain wider recognition, resulting in increased awareness of your offerings, whether they are products or services. The expansive reach and targeted approach of digital marketing allow your brand to resonate with a larger pool of potential customers, ultimately driving engagement and generating business opportunities. Supercharge your brand’s growth with Khushi Ambient Media Solution, the premier digital marketing agency in India. Contact us today for unrivalled strategies and results-driven campaigns.

Targets online customers:

In this digital era, the online world is teeming with opportunities as there are over 5.16 billion internet users globally. Imagine the vast pool of potential customers eagerly waiting to discover your brand. A well-crafted digital marketing strategy can unlock this immense potential, exposing your brand to a wide audience and attracting new customers. With the majority of people relying on the internet to learn about businesses, it would be unwise not to establish a strong online presence and actively engage in digital conversation. If your business is not discoverable online, you run the risk of losing potential customers to your competitors. Don’t let that happen – seize the digital landscape and position your brand for success.

Not too Costly:

Digital marketing offers a cost-effective advantage over traditional marketing, making it an ideal choice for businesses with limited funds and resources. With complete control over your budget, you can strategically allocate your marketing spend, targeting specific channels that align with your needs. Whether it’s leveraging Google Ads or collaborating with a skilled videographer, you have the flexibility to adapt and pivot your strategies as required. This agility minimizes the risk of financial wastage and ensures that your resources are allocated efficiently, maximizing the impact of your marketing efforts. Unleash the power of exceptional advertising and marketing solutions with Khushi Ambient Media Solution, your trusted partner for success.

Faster and more efficient:

Digital marketing strategies offer the advantage of quick implementation and increased efficiency, allowing you to kickstart the process immediately. Even with limited resources, there are actionable steps you can take to enhance your brand’s online presence, such as boosting social media post frequency and implementing fundamental SEO techniques on your website. In contrast, traditional marketing methods often demand substantial time investments. However, digital marketing empowers you to optimize your time usage by streamlining processes and reallocating resources effectively. Don’t wait any longer. Embrace the speed and efficiency of digital marketing to propel your brand forward, seize new opportunities, and make the most of your valuable time.

Experience the unparalleled power of advertising and marketing with Khushi Ambient Media Solution, your ultimate destination for comprehensive and innovative solutions. From captivating cinema advertising to impactful mall advertising, from strategic OTT and movie marketing to immersive experiential campaigns, and from effective digital marketing to so much more – we have the expertise and resources to elevate your brand to new heights.

PVT cinema advertising

A Complete Guide to Cinema Advertising – Everything You Need to Know

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What is Cinema Advertising?

It is not surprising that cinema has the highest engagement score and the lowest ad avoidance score as people can’t skip the ads. Investing in the cinema’s advertising makes sense as watchers have nothing to do while seated in the cinema hall. Henceforth, ads are seen by many people as a part of the cinema experience. Cinema has the power to double the impact of marketing campaigns and hence should be used as an integrated part of marketing campaigns, especially with print, TV, radio, and other platforms. Cinema advertising can be effective for your brand as it offers a 360-degree marketing environment. People here have relaxed and receptive minds, which is perfect for delivering your message to an audience. In 2020, cinema advertising generated revenue of more than ten billion Indian rupees across India. Also expected to increase by 19 billion rupees by the end of 2024. This shows your brand can have good publicity through cinema advertising. Khushi Ambient Media Solution is a one-stop destination for all types of advertising solutions. Get in touch with us today to explore more about our services.

Why is Cinema Advertising Effective?

Cinema advertising is ten times more effective at making your brand stand out from the crowd than any other media solution. Let’s take a look at why it is so effective so briefly:

Attentive audience: Cinema advertisements reach a huge target audience, and their advertising recalls are higher than ads placed on TV. Also, cinema advertising has the power to reach potential customers with innovative messages that engage moviegoers in a much more effective and efficient manner. Unlike TV, you can’t skip the ads at the cinema, and it creates a captive environment for the audience to fully observe the ads.

Big Screen Effect: The extensive screen and excellent audio system help in gaining the attention of the viewer. Also, these act as tremendous props while creating a cinema ad and leave a remarkable impact on the minds of the customers. The audience is massive and they can’t change the channel, unlike TV commercials. Connect with Khushi Ambient Media Solution for the advertisement of your brand and business. 

Also read: Why is Cinema Advertising Effective?

 

The Unique Power of Cinema Advertising in India

Uniqueness: In advertising, reaching the customers is not everything as it requires a lot more things to do. A media strategy must be designed to target a large pool of customers at any cost, but it doesn’t mean sacrificing engagement, creativity, and positioning. PVR cinema advertising offers a platform that can target a specific customer segment both by psychographics and demographics. Khushi Ambient Media Solution has more than 2500 premium cinema screens. Choose us to enhance your brand awareness and recognition.

Maximum brand recall: Cinema advertising enables maximum brand recall and a large pool of customers as commercials on the big screen are hard to ignore. In a recent survey, it has also been identified that more than 80% of people were able to recall the brand’s advertisement. It shows that the major goals of cinema advertising are not only to reach the targeted audience but to deliver the content with a superior strategy of cinema advertising. 

Why Choose Cinema Advertising?

Do you want to maximize the ROI of your investment in advertising campaigns? If yes, you must try on-screen cinema advertisements as they have so many benefits and the power to grab the attention of a large pool of customers.

Immense sound, sight, and motion: People expect immersive sound, motion, graphics, and animation at the cinema. As a brand, you can also use the same technology to design your advertisements as it will help in capturing a large pool of customers. There are plenty of tips being used by advertising agencies in India just to capture the exact needs and desires of the people. You must also associate your ads with the right movies so that targeting the right customers can be achieved.

Ideal location: Theaters are the place where the audience spends more than 2 to 4 hours and pay higher attention to the screens. Many of the top marketing agencies in India have justified the effectiveness of cinema advertising. Hence, it is now being used by many of the top brands and businesses in India because of its ideal location. If you are also looking for advertisement options for your brand, then you must choose cinema advertising as it has the potential to target a large pool of people as compared to any other advertising method. Read more about this.

Also read: Reasons For choosing Cinema Advertising

 

How Does Cinema Advertising Work and What Are the Benefits?

Cinema ads are the shots that are played before the trailers and movies start also the posters in the refreshment areas of cinema halls. It starts when the audience starts entering the theater, finding their seats and trying to settle on their seats. These ads help capture a large audience’s attention and engage them with the content more effectively and efficiently. You can purchase the ads on all the screens in the theater and can also reduce the screen number as per your budget and convenience. Once the spot is purchased, your ads will run in advance of the feature film and also during the feature film’s interval.

Also read: Benefits of choosing Cinema Advertising

 

  • The audience is a captive audience since they can’t skip and ignore the ads and also can’t walk off during the screening.
  • Cinema advertisements also give a larger life impact on the minds of customers.
  • Cinema advertising also enables better attention of the audience as compared to any other medium of advertisements.
  • This has also resulted in a good and developed ecosystem and offered an effective platform to the brands who are willing to communicate with people in the most impactful way. 

 

Khushi Ambient Media Solution is a one-stop destination for all kinds of advertising solutions. We offer complete on and off-screen cinema advertising, and branding and our innovation help you to gain the attention of a large pool of customers. We have been chosen by PVR, Inox, Cinepolis, Carnival and other multiplex cinemas. Connect with us today to explore more about advertising.

The Great Effects Of Experiential Marketing

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Experiential marketing has been used for a long time, but it has become a lot more popular in recent times, and of course, for all the good reasons. It is considered one of the most effective kinds of marketing, and undoubtedly, there is a big reason for it.

Experiential marketing, as the name suggests, is all about creating a memorable experience for your target audience. This experience should evoke the same experience your brand offers, this is exactly what you want your audience to remember you for. And as more and more brands become aware of the advantage of such creative ways of advertising, they realize the importance of Experiential marketing.  

You must be wondering what advantages are we talking about…, so let us tell you how experiential marketing can help your company, and also, give you a great example of

Benefits Of Experiential Marketing

  1. It has great potential to set your brand apart. Being a different kind of advertising, it really stands out and attracts the eyes of your target audience. 
  2. Since people love to share their best experiences on social media. If you give them a great experience you won’t even have to spend much on social media marketing. It is where your experiential marketing and your social media marketing will meet organically. 
  3. If your Experiential Marketing idea is really creative, it can also have a great ability to grab the attention of media and influencers. 
  4. Experiential Marketing generates a very personal experience since it is easier for people to truly experience what your company has to offer. With a personal experience like this, you also get an advantage of word of mouth marketing as well. 
  5. One of the great Experiential Marketing ideas include giving your product to your audience, so they have a good idea of your product. Nothing beats experiencing a product or service in person. And isn’t that what makes such Experiential Marketing ideas are for… to create a lasting memory in the minds of your potential customers.

Let us take you through a great experiential marketing idea and how it helped Volkswagen distinguish itself from its competitors. 

We can all agree to the fact that if an activity looks fun, we will at least try it. And that’s what Volkswagen did, their fun activity involved a piano staircase. Yes, a regular subway staircase with a piano key made on each step. As people went up and down the staircase the steps produced different notes. 

You must be wondering how it helped the company, well the result of this experiential marketing idea was that most people chose the staircase over the escalator. And all those who chose the staircase received an unforgettable experience. An experience that would always remind them of Volkswagen.

Unusual Ways To Reach The Right Audience

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Let us start by saying, be it the best of times for your business or the worst, marketing will always be important. Because when the times are good, the opportunity of expansion presents itself making it a perfect time for your audiences to know about your product/service. And when the times are low, your expenditure on marketing should not be considered as an expense but more like an investment. Especially when the times are low even for your competitors (times like this), know that every business would want to cut down on their marketing budget, offering you more space to grab attention. 

Some of the best ways to get noticed by your target audiences and leaving a lasting impact on their memory is by using ambient media advertising and experiential marketing.   

Ambient media advertising is placed in unusual spaces and on unusual items. Its unusual placement works the best in catching the eyes of the audience. You can find ambient advertising anywhere outside your home, and the key to making it most effective is by choosing the right media and right message. Ambient advertising is the perfect tool to sustainably influence your TG. 

Some of the forms or mediums of ambient advertising can be supermarket marketing or advertising in restaurants. Marketing in supermarkets, especially if you are an FMCG brand. Because that is exactly where your target potential customers are and are there to buy. Through an innovative idea, supermarket marketing will easily strike the right cord. 

Now, let’s see how advertising in restaurants can help your business reach your audiences. 

Since people spend a lot of time in restaurants, you can surely hope to attract more eyeballs for your advertisement. The QSRs (Quick Service Restaurants) have numerous outlets throughout the country, and that makes it easier for you to run a countrywide campaign. Advertising in restaurants is a great way to reach out to your relevant TG and stay in their memory for a longer period of time.

Do you know how experiential marketing, aka engagement marketing, is different from all the other forms of marketing? It is the only way to allow your audiences to experience exactly what you want them to experience through your product. This has proven to offer an excellent immersive experience. And engagements like these where businesses truly connect with their audience, such experiences not easily forgotten.  

Khushi Ambient Media Solutions is one of the best experiential marketing agencies in India. It offers numerous types of creative experiential marketing solutions according to your product/service and your audience. Khushi Advertising offers unique and innovative ambient marketing solutions as well.

 

Mall advertising agencies in India is an effective media that increases brand awareness

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With the rise in the number of shopping malls in India, shopping mall advertising is one of the most innovative and effective ways to target audiences across a wide spectrum of buying habits. Mall advertising agencies in India should realize the potential that exists in advertising to people in the exciting atmosphere of a shopping mall. Mall advertising offers quite a number of advantages as compared to other traditional modes of advertising.

In a mall, a customer is in the mindset to purchase. In this, the advertising media can reach out to him or her and influence his product buying decision. Suppose that the customer is going to buy product X. Now on the way to buying it if there are enticing advertisements of product Y, the customer has a maximum chance of being swayed in his or her decision and chances are there that he or  she will buy product Y. In this way, effective advertising of brands increase the brand awareness.

In a shopping mall a person may come for shopping, visit the food court, or even want to hang out with friends and family. No matter the purpose, the person is in a default buying mode and is susceptible to buying things even if he does not need it immediately. In this regard, if there are large and sophisticated banners and cutouts promoting a specific brand in the way of the potential customer, he will be inclined to be influenced by the advertisement and check out the product. This exercise increases brand awareness and there are high chances that the product will be tried out and purchased.

Advertisements in malls can be in large and eye grabbing positions. When a customer is moving from one part of the mall to the other, there will be maximum engagement with the strategically placed advertisements and in this way the brand awareness will increase. The customer will constantly be engaged visually with the brand advertisement, and even if he does not buy on the first go, his subconscious will push him towards checking out the brand.

The shopping mall offers the unique opportunity as the advertisement and the shops are right next to one another. There have been innumerable instances where customers without an intention to buy have succumbed to top of the line advertisement efforts and have gone ahead to purchase the brand. Thus, as we can see, mall advertising is one of the best ways to increase brand awareness.

 

Why Airport Branding is effective? Reasons you should know why it works

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Airport Marketing is one of the niches where an advertiser can get the maximum visibility and results. Airports are frequented by high income and upscale travellers and your best chance to get their attention is when they are waiting to board their flights. Advertising in shopping centres should gear up to utilize this opportunity to be visible to their target audience. Airport Branding is an exciting opportunity to display the products of premier brands to people who have the highest probability of using them.

Here are some of the reasons why airport advertising can be such an effective medium;

(i)  Airport advertising taps into excited and alert customers. Airport passengers happen to be an excited, alert and receptive audience who are in a captive setting. Travel puts people in a positive mindset and advertisers have the best chance to display their wares to an audience that is going to receive the message in a positive manner.

(ii)  Airport passengers are an affluent bunch. They often travel internationally and are well to do. In such an environment passengers see shopping as a natural extension of their time and as such they receive advertisements well. There is a heightened chance of that they may invest in high end products like electronics and luxury products.

(iii)  The airport is filled with passengers who are high flying professionals and they are in a receptive frame of mind. They are often on their way to and from business meetings. They tend to focus on their work and are also tuned into the messages that advertisers show in the airport.

(iv)  Airport Branding uses the context of the airport to add perceived brand value to the products. Passengers associate the airport with a top notch lifestyle, and advertisers are quick to implement this with a range of high end products. These products add to the impression of a high flying lifestyle.

(v)  The airport lounge environment takes people away from daily routines. The prospect of travel puts people in a heightened and excited state. The effect of this is that people are welcoming brand advertisement and they keep it in their memories for a longer period of time.

(vi)  At the airport, advertisers have the opportunity to engage with potential customers who at any other time would be too distracted to see the advertisements. In a captive setting, brands have the maximum chance to make a telling impression on the minds of consumers.

 

What are the benefits of advertising in Malls? How is it effective

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Today’s shopping malls are proving to be excellent advertising modes for grabbing the eyeballs of prospective customers. Following are some benefits of shopping mall advertising:

(i)  Targeting the customer when they are in the purchasing mind-set is the best way to get your brand message across.

(ii)  You can strengthen the story of your brand through an exciting advertising when customers are in a positive and receptive mood.

(iii)  The awakened interest of the customers can be converted into a sale as malls are venues that also offer products for sale.

(iv)  Placement of advertisements in shopping malls is bound to get maximum awareness and visibility.

(v)  More possibilities for making meaningful connections directly with the customer.

(vi)  High traffic locations of the mall are guaranteed to generate high footfall and hence brands can aim to achieve maximum reach and higher recall.

Shopping mall advertising is more effective due to the varied advertising tools that can be employed some of which are listed below.

Pillar Wraps: Highly space saving, innovative and novel form of advertising; this mode draws the immediate attention of the mall visitor. These poster brand displays are more effective than the traditional poster advertisements. Escalator wraps are another similar kind of advertising mode used effectively at shopping malls.

Backlit: Backlit provides life like brand exposure that is a sure eye-catcher and head turner. It helps to generate lasting impressions on the minds of the visitors.

Baggage Trolleys: Brand owners paste messages of their brand on mall trolleys in such a way that they can be easily seen and recognized by the customer. This mode is however, more often used at the airport terminals.

Table-top Food Court Ads: Food courts are other places at shopping malls which offer scope for effective brand messaging.

On a Concluding Note

Online shopping may have made things easier for the customers but it has been revealed by several studies that customers long for the retail experience. The thought of walking into a store, trying out a product you fancy or using it on the same day of purchase is appealing. Consumers love to frequent malls for several reasons like meeting up with friends or watching a movie alongside shopping; things which cannot be enjoyed through online shopping. From aisles to escalators and elevators…shopping malls offer ample scope for advertising.

So, take advantage of the mall visitor’s buying state of mind through effective advertising in shopping centres.