Tag Archives: Branding at McDonalds

Try Creating Immersive Consumer Experiences through Experiential Marketing

Experiences have a more lasting impact on our minds as compared to visuals simply because we engage multiple senses in the former while the latter often demands use of just our vision. Companies have started to recognize this which is why you’ll see things like airport advertising in India growing at a rapid pace. Airport is an excellent medium to carry out experiential marketing and brand activation at airports will surely gain more and more importance in the eyes of the marketers.

Traditional advertising is often constrained by time on the part of the user or the medium where as people at airports usually have free time on their hands. Cinema advertising is also getting popular due to the same reason and driving sales for companies who are pursuing this route.

There are stalls and kiosks that give customers information about the product and let them use it on a trial basis there itself which urges them to buy it as they are familiar with it on a completely different level. Companies can also try experiential marketing at Pizza Hut to make their product or service stand out. The sheer footfall at these places should justify the expense put into the exercise and the numbers reflect that quite often.

Cinema advertising generally never has limited space constraints. In fact the ambience is very well suited for conducting brand activations e.g. Advertising at PVR can provide a company with lot more options as there are opportunities during the movie as well as before and after. Due to their enhanced movie watching experience, PVR cinemas advertising is a good showcasing opportunity for companies as the chain has a large number of people coming to them.

We can see but still not end up noticing something but when we touch and feel and interact with something for a larger duration of time, that interaction is not easily forgotten and creates a feeling of trust for the product. That is the essence of experiential marketing and also the reason why many companies are opening retail outlets even though most of their sales are online. Skepticism is a trait that is common to all and when someone is spending their hard-earned money, they like to know exactly what they are spending it on instead of regretting it later.

This also reduces the number of returns due to customer dissatisfaction for the company which is a win-win for everyone. Experiential marketing has survived the test of time and will continue to do so via multiple media.

Reasons to advertise at McDonald’s

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McDonald’s is one of the oldest fast food companies in the world, founded in 1940 operated by Richard and Maurice McDonald, in San Bernardino, California, United States. Starting from a single outlet in the U.S. to reaching having thousands of outlets across the globe, McDonald’s restaurants are found in 120 countries and territories around the world catering to millions of customers each day. Also by revenue McDonald’s is the world’s largest restaurant chain. McDonald’s predominantly sells burgers i.e. both vegetarian & non vegetarian, also sells wraps French fries, soft drinks, milkshakes, coffee, breakfast items, and desserts. Products are offered as either “dine-in” or “take-out”. “Eat-in” meals are provided on a plastic tray with a paper insert on the floor of the tray. “Take-out” meals are usually delivered with the contents enclosed in a distinctive McDonald’s-branded brown paper bag.

Advertising at McDonald’s is a marketing opportunity like no other and provides an apt platform to a brand to connect with its TG. McDonald’s invites people of different age groups to gather and spend time together.

Here’s why Advertising at McDonald’s could do wonders for your business:

1. McDonald’s outlets are located at prime locations in various cities across the country and drive huge amount of traffic.

2. People spend a great deal of time hanging out at McDonald’s thus guaranteeing maximum amount of eyeballs for the advertisements or promotions put up by brands.

3. Often people visiting McDonald’s do so in groups, which means a chain effect is quite likely to occur when a particular brand is noticed and discussed upon.

4. It provides the luxury of knowing the audience demographics and hence providing a ready-made base of consumes information and responds to it in a qualitative manner.

5. Huge network of outlets throughout the country hence country wide campaigns & hyperlocal campaigns can be carried out with complete ease.

6. Provides eye level communication with the relevant TG.

The above stated reasons are convincing enough for a brand to advertise in McDonald’s. This medium is effective and provides a brand with a numerous touch points to interact with its TG. This is a big opportunity for brand to use this medium and create brand awareness or generate brand recall.

Reaching Your Target Audience with Effective Airport Advertising

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Time has become a huge constraint in people’s lives and as a result of that, people are trying to save time as much as possible, especially in transportation. What that has led to is a drastic increase in the number of people travelling by air on an annual basis which means more people at airports. This is why airports have become a hub for advertising especially in India where the airfares are becoming slightly cheaper, seat occupancy in flights is becoming higher and the audience diversified.

To make your advertisements through this channel more rewarding, there are a few things you should keep in mind. Every piece of real estate at an airport holds a unique significance from a marketing standpoint. A lot of people don’t realize that airports are great for both B2B as well as B2C advertising depending upon where you are placing the ad. Once companies acknowledge this fact, everything can be done strategically and their marketing efforts won’t go in vain.

B2B works especially well at airports as a lot of people are travelling on business purposes and there is a high chance that they are in a decision-making position where they work. These people are also very aware of their surroundings so they are more likely to respond to these advertisements and the conversion rate will be thus be higher. They will immediately look it up online if it concerns them which is how this will complement your other advertising channels. Sometimes, these people also have huge social media following and a single post about your product could simply skyrocket your sales.

As mentioned earlier, an increased percentage of people belonging to different economic demographics have started to travel by air. What this means is a chance for companies to advertise an increased variety of products at airports keeping them in mind. Here too, the key lies in placement. Placing ads near a store or coffee shop will fetch you more attention versus an ad placed in the middle of nowhere. A lot of consumer brands are making the most of this change and this will only continue to rise.

In this age of globalization, airports are a highly underrated but very profitable advertising medium. Returns from this channel are only going to rise in the years to come and companies who take advantage of this sooner will rise above the competition sooner than anyone would imagine. Consumers too are going to have a nice trip with lots to consider over the course of their journey.

Advertise at McDonald’s And Set Your Product Apart from The Rest

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Imagine one of the biggest fast food chains in the world and chances are that you’ll think of McDonald’s. From a single outlet in the U.S. to thousands of outlets across the globe, one could argue that there isn’t a better-known food chain out there. And when so many people know you, others would want to get known to these people through you and that’s exactly what people advertising at McDonalds are doing. This is a marketing opportunity like no other and could do wonders for any company. McDonald’s has created a brand name which is second to none in this space and the ambience itself invites people from different walks of life to gather and spend time there which gives it more value than a normal quick service restaurant.

A partnership between McDonald’s and Khushi Advertising Ideas Pvt. Ltd. for earning additional revenue through wall branding will provide several companies a new but highly credible platform to advertise their products or services and reap great rewards for the same.

Here’s why Advertising at McDonald’s could do wonders for your business –

McDonald’s outlets are located in prime locations in the city and always drive a huge amount of traffic as a result.
People spend a great deal of time hanging out at McDonald’s so you can be pretty sure that your ad will get eyeballs on it.
Often people visiting McDonald’s do so in a group which means a chain effect in case even of them chooses indulge in the advertisement.
The luxury of knowing the audience demographic consumes information and responds to it in a qualitative manner.
Huge network of outlets throughout the country.
Retargeted ads at the same person as most people visit McDonald’s on a regular basis and the message conveyed by the ad is bound to strike them at a certain point.

The above stated benefits make it crystal clear as to how advertising at McDonald’s can enable you to have a clear advantage over the competition and gain a healthy lead in the process. As the medium is both effective and, dare we say, COOL! there’s no limit to what can be achieved by you as a company once this channel starts gaining traction. This is the opportune moment for any company to cash in on this chance and derive the positive outcomes which come at the end of it all. As innovative and effective as it is, it still needs to be utilized and once it is, we doubt you would want to give it up.

Creativity Builds a Brand

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Designing a strategy that focuses on building a brand is the key component in any marketing strategy. It is that element which connects the brand with its consumers and distinguishes it from the usual clutter. The purpose of branding is to create awareness and to increase the number of consumers, which will contribute to the success of the business.

Why Go For Creative Branding?

Branding is not about creating an attractive logo and attaching it with the picture of an endorsee. The concept stretches far beyond just designing a logo. It is a perfect balance of science and art. With all the attributes of a logo set in order, an appropriate brand can be designed which will impact the business in a great way.

Supporting Agents of Great Branding

Along with designing a great concept, logo designing is also an integral part of branding. An attractive name, written in a stylish format produces incredible results. The logo becomes your brand identity and is displayed everywhere such as website, business cards, brochures, emails, etc.

How Can the Branding Be Utilized in Marketing?

When you have an appropriate branding for your business, it is important to choose a medium that will help promote it in the right way. Promoting the brand across various traditional & new age mediums is a fantastic idea to achieve success. In this way, the target audience will get to know about the brand effortlessly.

Create Your Brand With Khushi Advertising
We build brands that reflect innovative ideas. We can provide you with apt solutions to meet the market challenges and requirements at a single platform. Bank on us to get your existing branding strategy revamped and to create a comprehensive branding strategy for your brand. In this era, creativity is what will set your brand apart.