Tag Archives: Airport Branding

Experiential Marketing Best Practices

Experiential Marketing is all about making your brand memorable in the minds of target audience. Let’s take a look at the best practices of Experiential Marketing to ensure that you derive optimal value from Experiential Marketing:

Weave your brand into experiential activity

Unless your brand is tied to the experiential activity, it won’t offer value to you. The first experiential marketing best practice is to ensure that the experience resonates with the customers and is tied to the brand in question. Without this, your experiential activity will not yield effective results.

Evaluate the success of your marketing goals

Before you execute your experiential marketing campaign, you must chart out your goals. Next you need to measure the efficacy of your campaign. One of the primary goals of an experiential marketing campaign is creating brand awareness. However, you need to be more specific as to what you need your customers to know about your brand. Simply put, only when you can evaluate the success of your campaign in terms of numbers, you’ll be able to realign, tweak up and optimize your campaign. Some of the numbers you need to look at to evaluate success includes sales, footfalls, social media footprint, shares, publicity and more.

Get an insight into customer needs

Before you design your Experiential Marketing campaign, you need to have an insight into your customer needs…For example, giving first-hand experience of your products to your customers so that they are ready to make the decision. Then only, you can be considered as best experiential marketing agencies.

Scarcity

One of the best practices for Experiential Marketing is to emphasize scarcity…In other words, your Experiential Marketing campaign cannot last endlessly. The experience should be made available to the customers only for a short period of time. Then, only you can become the best experiential marketing agencies. When an opportunity is available only for a limited period of time, people are likely to respond to it better because of the FOMO (fear of missing out).

Create Hype

An inherent idea of a successful Experiential Marketing campaign is to create hype about the experience. Include social media platform to create the hype, let it go viral so as to increase the footfalls. Let people share about your campaign to enhance your outreach.

Create a Memorable experience

One needs to think out of the box to create a memorable experience revolving round the product. This is the essence of Experiential Marketing Ideas. The more creative you get, the more talked about your campaign would be and people will remember and resonate with the brand for a long time to come!

Advertising Opportunities at Airports

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Branding at airport is an emerging, exciting and effective idea for business promotion. The idea is not about promotion of airlines and airports but about your own company and products. The trends in airport marketing apply equally to many barnds. These trends show the ways about how a travel brand can develop strategies to fulfil their goals, increase their revenues and successfully cross-market.

Why Airport for Marketing & Branding

Over the decades, the airport has undergone an interesting transformation from being only a transit point to becoming a multi-purpose hub. Honestly speaking, things started changing since the onset of the last decade as the organizations managing the airport space started realizing that this public place can be converted into a marketing zone. As even the smallest airport receives thousands of footfalls every day, airport advertising is an excellent way to catch the eyeballs of the captive audiences with convincing promise of offering quality product and service.

Advertising Opportunities at Airports

As giving ads at airports is becoming a trend with promise of a good ROI, many airports are joining the bandwagon. Truly speaking, even the smallest airport offers exciting advertising opportunities for the brands. The companies are allowed to make most of the indoor and outdoor spaces for airline marketing. You can cleverly use the areas both on the premises and in the terminal to reach out to your target customers with what you offer. Usually, the cost of airline ads fit the budget of most brands.

If you are not short in ideas, it is possible to use any corner of the airport space for your brand promotion. For example, hang a larger ceiling banner at the centre of the departure hall or use a backlit sign for your brand slogan. If it is a catchy slogan or captivating banner, expect it to grab the eyeballs of the receptive, reasonable and responsive audiences at the airport. The airports allow the brands to give ads on their websites. Use the opportunity as a part of your airport advertising strategy.

How It Will Benefit You

If done in the creative and strategic way, this new-age avenue of marketing will bring you multiple benefits. Here is a glimpse of what you get to gain from airline advertising:

(1) Your message quickly reaches the affluent audiences.

(2) It uses calm and cool airport ambience to enhance perceived brand value.

(3) It helps you connect quickly with the customers having a positive and receptive mindset, thereby offering a good chance to convince and convert them.

(4) Airport ads offer an interesting distraction to the audiences.

It is a proven way to help your brand enjoy sustainable growth.

How to Make Airport Branding from Zero to Hero

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If you have never heard, thought or planned about airport branding, it is time to know about this emerging concept of business marketing and brand making. Marketing by using airport complex is a new-age concept gripping attention of many entrepreneurs. Airport offers a unique and excellent opportunity to the business owners and marketing experts to reach out to a well-to-do demographic.

Airport marketing, if compared to other forms of advertising, is a more effective and less expensive idea to put one’s corporate message across the understanding, reasonable, receptive, captive and wealthy audiences. If planned and implemented effectively, using airport as a place to promote your product line and brand will pump up your return-investment ratio. The question is how to turn the branding idea a big success. .

Use both indoor and outdoor space

The airport authority allows the users to use both indoor and outdoor spaces for airline advertising. You can use terminal and waiting lounge to communicate commercially with the target customers. Put your banner at a place where everyone can see it clearly. Placing something at a spot that is hardly viewed or visited will not meet your purpose of connecting to the customers.

Use colours or lights sensibly

Brightness never fails to grab eyeballs. Use bright colours or neon lights for your ad to make it easily catch the passengers’ attention. However, it never means that creating a collage of bright colours will make your airline marketing a big hit. Maintaining a balance is important. Overdoing anything will bounce back with little or no reward for your idea and investment.

Use catchy slogan

Though a picture says thousands of words, a catchy slogan is no less important to impress the travellers. Make the slogan crunchy and catchy so that your target airport audiences feel curious to know about your product and brand.

Try hard for first-time impression

Leaving a good first impression on the potential buyers is a step towards converting them into your customers. The right balance between colours and composition for both visuals and text content is the mantra of successful airline advertising.

Hire a professional

Marketing is not easy. It is an important aspect of managing a business. Therefore, you should not take it lightly and create the right plan to convert the blueprint into a successful model. That is why, hiring service of an expert professional is important. An airport advertising agency has skilled staff with specialization and experience in this particular wing of marketing. Working with such an agency will help you develop a workable plan and reap sustainable benefits.

Interesting Facts I Bet You Never Knew About Airline Advertising

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Companies are now channelizing their marketing investment and effort through multiple avenues. Of all the ways available to the entrepreneurs and marketing pundits, airport marketing is a recent but effective idea for product promotion. Gone are those time when only the wealthy people used to travel by flight. These days, even the middle-class people are travelling abroad. Though only a tiny fraction of world population travel by air, advertising at the airports can boost up your sale, revenues and profit by manifolds only if it is well-planned and precisely implemented. Here are some interesting and lesser-known facts about airline advertising:

Excitement runs wild: Do you know what makes airport marketing fly high? It is because of presence of the most excited passengers. According to a study, more than 80% of business travellers have confessed that they have feeling of amazing excitement while being at the airport. The airport is a wonderful place where the travellers stay calm, positive and relaxed.

Travellers love airport ads: Do you know that more than 60% of airport travellers think airport advertising works? The airport receives millions of footfalls everyday and most of these passengers are high-flying professionals travelling to and from corporate meetings. These business travellers are more focussed on recent, ongoing and upcoming business events and that is one of the reasons, airport ads never go unnoticed.

Airport ads quickly reach rich audiences: Nearly 75% of the airport passengers are affluent. These people love indulging themselves into shopping during their free time at the airport. They are usually drawn towards duty-free products that are not easily available at the high-street corners. Airport advertising usually targets these well-to-do shopaholics who won’t mind opening their wallet to buy a new launch or avail a heavy discount. It takes little time for airline marketing to catch attention of the target passengers.

Airport ads use unique context: Airport advertisements use the unique context of airport to improve perceived brand value. Airport attaches a perceived value of prestige and reliability to the brands that are allowed to advertise within its premise. The studies claim that over 71% of the luxury travellers expect to see the ads of the top-of-the-line brands at the airport.

Airport ads easily connect with customers: Airline advertising means great responses without any waste of time! This is partly because the affluent jetsetters are more responsive. Airline advertising easily and speedily connects to the target consumers in an amazing ambience having people with a positive outlook and receptive mindset. According to a recent report, a larger number of airline travellers have more than 90% awareness of the ads within the complex.
So, if you want to optimize your marketing, make sure you include airport advertising in your marketing efforts.

Why Choose Cinema Advertising

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There are plenty of marketing methods that you would need to think about, including airport advertising in India that can help you to reach plenty of people. Not only should you think about this avenue, but you would also want to think about hiring the top cinema advertising agencies that can help you get into theatres. Here are a few of the main reasons that you should consider using this type of marketing for all of your needs, no matter how small or big they are. You should be aware of just why you need to put some time and effort into this type of marketing.

Engaged and Target Audience

One of the main things that you can get when it comes to ambient advertising and having the experts help you is to find the target audience. You can figure out which audience you are attempting to reach and then find the right movie that would reach them. If you can do this, then there is a greater likelihood that you are going to see more sales. If the audience is engaged, then they are more likely to absorb your advertisement and visit your store to see what you have to offer and even make a purchase if something catches their eye.

Ideal Location

Also, the top media agencies in India will tell you that one of the top reasons to use this type of marketing for your business is because of the location. Not only are the majority of the theatres in the malls these days, but the stores are also in the same space, which makes it easier to visit. The closer you are to the theatre, the more likely they are to come and visit your store after the movie is over. Make sure that you are picking the right theatre that is near your location so that you can see them flock in after they have seen the advertisement and much more. You should ensure that you pick the right location since everything depends on that.

There are plenty of tips that the media agencies in India will give you, but you should make sure that you are aware of why this is the best type of marketing. You can reach the targeted audience easier when you have your ad on the big screen. Not only that but because of where your store is located, then they will be able to come and see what you have to offer without waiting. You can make an interesting advertisement others might not be thinking about and that is a good way to let customers know your business is unique. These are just a few of the main reasons that you should use this for your business.

How to Target and Decision Makers through Airport Advertising

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One of the major types of marketing activities you can carry out these days in India is airport advertising. You should make sure that you are coming up with a strategy that will help you reach those you want to, including those who are making important business decisions. Here are just a few of the best methods that you should think about using when it comes to airport advertising and where you should place them and why this is necessary.

Gates for Destinations

You should ensure that you place the advertisements in the right locations for people to find. This is important because you want to hit the right audience that will see your signs and give you some business. If you can’t choose the gates that you want to use, then you should put them up outside of the gates, at various desks and more. This can be done by having the airport put them up in the prominent locations where they can be seen.

Strategic Placing

If you are trying to reach the people who are making the decisions, then you want to talk to the top media agencies in India about where to place the ads. One thing that they will tell you is that you want them in the ideal places that everyone will see, including by the luggage carousels and more. Also, you might want to think about putting them near the exits and the entrances both inside and outside so that the travelers can see them while they are waiting for their rides and also those who are arriving at the airport. This is critical since making sure that they can be spotted easily is something that will help you, even if you put them in the parking areas.

All of the media agencies in India will be able to help you when it comes to figuring out which is the best method for your needs. However, you must think about the best locations in at terminals so that you can get the best effect from the passengers. This is the best way that you can reach the target audience, which you can do by having them set up throughout the terminal.You want to make sure that they can be seen and that they are prominent, so go ahead and create ones that have images, bright colors, interesting fonts, catchphrases and much more.

How to Reach Target Customers through Cinema Advertising

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One of the best things that you can do for the advertisement of your business, is to think about which type of ambient advertising you are going to use to get your message out. There are plenty of options that you can think about, which would include showing them at theatres and other locations where people converge. It is important for your business that you are finding the right methods of marketing, no matter what it takes. Here are a few ways to reach your target audience through theatre based marketing so that you can figure out which one would be the best for your needs.

Choose the Right Film

The one thing that all of the cinema advertising agencies will tell you is that the most important thing to is to choose the right film. You should be choosing the film that you are going to be advertising on based on the audience who is likely to be watching it. This is critical, to ensure that you are looking at all of the options that are available to see what is coming up that you can use for your ad. Make sure that you take this into consideration when you are planning your upcoming marketing strategies and how they can be put into action. Having a strategy when it comes to this is important, so go ahead and think about it hard.

Engaging Advertisement

Another thing that the top media agencies in India will help you figure out is what you need to do to make sure that you are engaging the audience. You should ensure that you are picking the right one that will keep people watching and that isn’t going to bore them. They can help you to determine which one would work for your target audience and which type would be the best, including video, images, animation and much more. It is important that you are finding an audience who will watch the advertisement rather than just talking through it while it plays. Those who listen are more likely to come and purchase something from your shop or even hire you for your services.

All of the media agencies in India can help you when it comes to creating the right strategy for your work. You can ask them for advice and they will tell you what they can do to help your business when it comes to cinema advertising. They can advise you regarding which types of ads will work the best for specific target audiences, especially if you are trying to reach the right generation. They can also help you with creating the right video that can be used to bring in more work for your business as well as income and customers.

How Cinema Advertising Works and its Advantages

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You should make sure that if you are considering a new method for marketing, you use movie theaters as one of them. This is one of the main types of ambient advertising. Here is what you need to know about how it works and the advantages of using it.

What is Cinema Advertising?

Cinema advertising agencies can help you when it comes to your marketing needs and you should think about how this will help your business. This is often used as part of an integrated campaign for marketing and it works well with other types of marketing. Some of the other types of ads that it is combined with are –

Television
Radio
Print

There are plenty of ways that you can go about doing this, so make sure that you know what your options are. When you combine it with the theater based marketing, then you are going to see a higher impact on your sales. This is one of the best ways to get your marketing off the ground and to see more sales right after the movie.

Advantages

When you use one of the top media agencies in India to help you with this type of marketing, then there are plenty of advantages that you can enjoy. Some of them include:

The message is delivered to a captive audience
On-screen marketing uses full motion, sound, and sight to increase the recall of the ad
A boost of the company image due to the movie association being shown in full color on the big screen
Close to purchasing point since most theaters are in malls or nearby
Demographic targeting easier due to the location of the theater
Pick and choose which movies you want to have your advertisement associated with

These are only a few of the main advantages that you can get when it comes to this type of marketing, so make sure that you know what they are.

When it comes to implementing cinema advertising for your needs, then you should ensure that you are hiring one of the best media agencies in India. They would be able to create the right strategy for your needs that can work properly when combined with other methods like print, television and more. You should make sure that you are aware of the advantages that it will have on your business and the company image as well.

How Airport Advertising Works and its Advantages

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There are plenty of things that you should know about airport advertising in India if you are considering using it for your business. Not only should you know about how it works, but you should also know its advantages. Here is everything that you need to know about this type of marketing and why it is one of the best methods.

How it Works

This is a type of ambient advertising and you should know how it can benefit you when it comes to your business. Not only can you use a wide variety of media formats like videos, images, posters and more, but they can also be placed in strategic spaces all over the terminal. The passengers would be able to see your advertisement when they are passing by it and will visit your store for any of their needs.

Benefits

The top media agencies in India will be able to tell you the advantages, but you should also know what they are. The major benefits include:

Prolonged exposure – You are more likely to get more exposure for your ads because they will be staying up for a longer time frame, hence more people will see them.
Always available – This means that you will get plenty of exposure due to the passengers who are in the airport premises at all hours of the day and night.
Various airport marketing methods – When you put your advertisements up here for marketing there are going to be various locations that you can pick and choose from to place them. You can use baggage claims, wall wraps, gates, luggage carts, stairway columns, plasma panels, scrolling displays and more.

You should always know what you are going to be getting when you choose this type of marketing, so make sure that you are aware of just what an airport advertising agency can do for you. They can help you to not only create the ideal advertisements but also where you can place them.

The media agencies in India will be able to help you figure out which is the best method for live marketing in the terminals. Airport premises have ample space for marketers to conduct any activations or engagements for their target customers. There are also plenty of options that you would be able to choose from that would fit into your needs as well as your budget.

How to Reach Your Crowd with Compelling Airplane Terminal Publicizing

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Any advertising medium or tool is judged on the basis of its effectiveness to reach out to a maximum number of people, the investment made for it and the benefits accrued out of it. And in the current market scenario, investing in advertising in airports seems like an innovative advertising technique. This is due to the fact that more and more people seem to be opting for flights as a means of transport.

Airfares in India have become slightly cheaper and thus, seat occupancy is becoming higher. As a result, the audience is getting diversified thus, letting you reach more people with your advertisement. This fact is being recognised by an increasing number of brand promotion companies in India and thus they are hiring top media agencies in India to put up their adverts.

To make your advertisement more rewarding, you should keep a few things in mind. From a marketing point of view, each piece of property at an airport has a unique significance. Placing your ad near a coffee shop or a restaurant is guaranteed to garner more interest than if you place your ad in some remote corner. Various innovative methods like wall wraps, standing kiosks and display panels are used to catch the attention of potential buyers.

Display panels and LED screens in airports are usually very stylish and bright. The moving images on these big screens often catch the attention of the buyers.

One more thing to be noted is the fact that airports are good for both B2B and B2C advertising. B2B is especially more effective as many people travel for business purposes. There is a good chance that they are people with significant decision making powers for the companies they work for. They are usually very conscious of their surroundings and have higher chances of responding to these advertisements, thus increasing the conversion rates of your ad.

If it is something that concerns them, they will look it up on the internet. As a result, your other advertising channels are also getting complimented. If these people are popular on social media, then your sales can skyrocket just by one single post from them.

Due to all kinds of security checks and other general activities, people have to spend a considerable amount of time at an airport before they can board their plane. As a result, the chances of your advertisement being noticed are higher. Also, you can reach out to international customers as well, hence increasing the market of your business.

Airport advertising in India has great potential and will certainly become one of the key methods of advertising in the future. So you should definitely jump the gun and reap in the rewards before it becomes trendy and popular.