Tag Archives: advertising in malls

Top Strategies For Mall Advertising in India

Shopping malls receive huge footfall traffic on a daily basis, especially on weekends. Therefore, it seems like any city landscape is incomplete without shopping malls in today’s time. A few decades ago, shopping malls were limited to some economically developed cities in India, such as Mumbai, Delhi, Bangalore, etc. In today’s era, mall culture has boomed drastically, even in rural areas. For consumers, malls have convenient infrastructure that offers different kinds of facilities, such as eateries, entertainment zones, and shopping outlets under one roof. Therefore, if you are thinking of promoting your products and services in shopping malls, then it might be beneficial for your brand. It enables excellent visibility while helping you open up new marketing avenues that can be money-making for the brand.

Also read: What Exactly Is Mall Advertising? Why Should You Invest In It?

You must be aware of some strategies when thinking about mall advertising. Read this blog carefully to learn about some effective strategies that you can adopt:

5 Strategies For Mall Advertising in India

Spot Marketing:

Spot marketing can be beneficial for your brand if you have a retail outlet in a shopping mall. This is because, here, you think of innovative and creative ways to advertise your products. Spot advertising involves distributing product samples, giving demonstrations of the products, and putting up posters and banners. If you are looking to involve spot marketing in your overall advertising and marketing strategies for your brand, then you must choose the Khushi Ambient advertising solution. This is one of the largest mall media agencies that has acquired more than 11 Nexus malls nationwide.

Also read: What are the benefits of advertising in Malls? How is it effective?

Flash Mob Activities:

Flash mob activities refer to the performances and activities performed by a group of people just to engage the audience and convey their message. The major aim of this activity is to grab the attention of the audience so that they can recall the products and services in the future and can bring traffic to the store. This can include the performance of a few dance steps, group songs, talent hunt activities, yoga, martial arts, and many more. The footfall traffic in malls is higher nowadays, and hence flash mob activities can be beneficial for the brand to generate higher sales and to enhance the overall brand image and brand value.

Display Packages:

Display package advertising can be cost-effective and profitable for the brand as it works really well in the shopping mall. This is both profitable and cost-effective because it offers space and increases visibility to the audience as well. Hiring 10 feet or even 7 to 8 feet would be sufficient to advertise products and services to the audience who visit the mall. Display packaging involves portable podiums, portable literature stands, full-height displays, tabletop displays, and retractable banner stands. Get in touch with Khushi Ambient Advertising Solutions today to unlock all your advertising and marketing queries for your products and services.

Experiential Marketing:

This kind of marketing campaign can help you make stronger bonds and connections with the target audience in a memorable and fun way. Experiential marketing campaigns are beneficial when it comes to generating positive responses from the audience regarding the brand’s products. Experiential marketing can only be successful when the right audience is targeted at the right time and right place. This is a type of engagement marketing as it increases brand awareness, creates a positive brand perception and interacts with the public. The Khushi Ambient Advertising solution will enable a seamless experiential marketing experience with the help of an experienced team and experts in this field.

Contests:

Contests and different types of activities can be the beneficial type of shopping mall advertising to develop effective brand names. The brand can consider using lots of user-generated content as it can be engaging, entertaining, and interactive for the audience at the same time. Shopping mall contests involve sweepstakes, text contests, photo contests, pick your favorite contests, and discount coupons. The new brand can use this for better customer engagement and to generate higher sales in the initial period of the brand launch. Try out a content marketing strategy to enhance the overall brand awareness and retain the customer for a period of time.

Why Khushi Ambient Media Solution?

We have been offering outdoor advertising services nationwide for many years and we also help our clients select the right areas to advertise as per the demographics of their targeted audience. Parking, standee, danglers, washroom branding, sampling, food court, elevator branding, escalator, drop down, kiosk, and promotion are some of the services we provide. If you are also looking for a shopping mall advertising solution, To learn more about our services, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

What Exactly Is Mall Advertising? Why Should You Invest In It?

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Mall advertising refers to the advertising displays that are placed inside and outside the mall, including digital and traditional backlit dioramas and hung banners. Shopping mall advertising uses both printed and digital displays to increase the exposure of a brand in a great way. Shopping malls are known as one of popular destinations for today’s youth and metropolitan areas. A shopping mall is now considered the best location to spend time with your friends and family. On weekends, the average footfall in malls ranges from a few thousand to a few lakhs. As a result, this provides tremendous visibility for the brand and opens up the greatest marketing opportunities. In today’s era, mall advertising has become one of the best methods of marketing to reach a targeted audience. This is an excellent place to promote your product since people come here in the mood for shopping, relaxing, and enjoying themselves. It is also a fact that mall advertising attracts more customers as compared to video commercials and traditional marketing.

Why should you invest in mall advertising?

Driving sales and building traffic:

Shopping mall advertising is the best way to drive sales, enhance brand awareness, and build traffic. There are very limited places where the audience is really in the buying mood, and shopping malls are one of them. Timing is always a critical factor for advertising agencies and also for the brand. A mall advertisement offers a brand the opportunity to target a pool of potential customers within the minimum time possible. Khushi Ambient Advertising Agency offers mall advertising and conveys brand messages in the most efficient and effective manner possible. Moreover; it effectively helps in overall media plans. To get the attention of the audience, we use attention-getting tactics and enable the finest marketing services possible. Khushi Advertising is a leading mall advertising company in India, offering a variety of mall advertising options such as drop-downs, hoardings, escalators, elevator branding, danglers, food courts, parking slots, backlit, and more.

Also Read: What are the benefits of advertising in Malls?

Reach the target audience in the busiest location:

The shopping mall advertising has the potential to reach targeted audience in the busiest location. Khushi Ambient advertising agency has the ability to tailor its content to the right people, with the right message, at the right time. This ultimately helps the brands by influencing the purchasing decisions of the customers. Whatever the purpose of the people behind visiting the mall, they can’t ignore the marketing and branding operations of various brands in the mall that leave a long-lasting impact on the customer’s mind. As a result, there is a very minimal possibility that ads in shopping malls will be fruitless or ignored. Mall advertising in high traffic and higher footfalls improves brand recognition and raises brand memory and awareness. Connect with Khushi Ambient Advertising Agency to promote your brand in the most effective and attractive manner.

Transform marketing:

Transform your marketing strategy into the centerpiece of a high-traffic, high-end destination with people that spend around 3 to 4 hours per visit. 80% of visitors notice the digital and illuminated ads throughout the mall. In the time of the online shopping trend, most people still prefer to shop at a mall. The product display and advertisement are located under the same roof, which gives a strong chance to grab people’s attention. With the help of mall advertising, brands can enhance customer desires for impulse purchases. Mall advertising ultimately helps businesses and brands influence the buying decisions of buyers and enhances customer engagement with that brand.

Are you ready to get started with mall advertising for your brand? If yes, then Khushi Ambient Advertising Agency is here to help you. To learn more about Mall Advertising, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

Also Read: 10 Advantages of Promoting Products in Shopping Malls

FAQs

What are the different types of advertising?

A successful advertising campaign spreads the word about your products and services, generates higher sales, and attracts a large pool of customers. Companies now have access to a variety of advertising options to promote their products in various places. Print advertising, mall advertising, cinema advertising, direct mail advertising, social media advertising, television marketing, radio advertising, podcast advertising, and paid search advertising are all examples of advertising.

How is mall advertising so effective?

Shopping malls are popular among young people and the upper crust and are hence known as excellent places to promote your products and services. The daily average footfall of shopping malls is higher than any other location, which results in a high number of impressions for your brand. Nowadays, malls and multiplexes are becoming known as efficient ways to market a company. Here, people are in the mood to buy, enjoy, and relax, which helps the brand reach customers in a more efficient manner.

What is Ambient Advertising?

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What is Ambient Advertising?

The phrase ‘ambient’ refers to placing an advertisement in unique or unconventional locations where you wouldn’t expect to see one.

Ambient advertising is a method of promoting products or services by taking advantage of uncommon settings or goods, as well as their elements, as a communication channel. It entails creative advertising messaging, interaction with the target audience, and an emotional impact on customers.

Ambient advertising’s goal is to surprise customers with its placement. Ambient advertising has an impact because it is strategically placed, has a wow factor, has a direct impact on customers’ minds, is an effective means of transmitting a message to target consumers, and so on. When you look at an ambient advertisement, the first thing that will strike your eye is its odd location. The fact that there is no recurrence is the second attribute of such advertising.

Another factor to consider is execution.

Why should a brand choose ambient advertisement?

Ambient commercials are seen to be more effective than traditional outdoor advertising in terms of promoting a product. According to studies, billboard advertisers have roughly six seconds of a vehicle passenger’s attention, however innovative advertising can boost this figure to a minute or even more. It also improves the effectiveness of the ad and can be an important aspect of social media marketing. On one hand, marketers can produce an unorthodox commercial and use a hashtag to distribute it on social media while people, on the other hand, can photograph and film this creative advertising and share it on social media with the business’s hashtag, thus increasing brand awareness.

Advantages of Ambient Advertisement

Grabs attention
Can go viral
Low cost solution
Non-intrusive
Reaches a wider audience
Is memorable

Ambient advertising is a good approach to stand out in a world where there is a lot of advertising; as long as the advertising is innovative and unique. Ambient advertising can also be used on a shoestring budget. The conspicuousness and exceptional presentation draw attention, and can thus be realised if the budget is clear.

Khushi Advertising helps with ambient advertising:

At the recently completed Asia-Pacific Customer Engagement Forum & Awards (CEF) 2015-2016 Awards, Khushi Advertising was named the “Most Admired Ambient Media Agency of the Year.”

The theme of this year’s CEF Awards was “The Power of Consumer Insights for Customer Engagement.”

It should be mentioned that any marketing strategy must be well-planned and properly created in order to be successful. This is when the experience of India’s best media agency comes into play. Their knowledge, competence, and ability to effectively integrate numerous forms to convey a message will go a long way towards establishing a brand image and brand value for your brand. Allow your brand image to soar the high skies and leave a lasting impression on your prospects and customers. Make sure you use the best advertising agency that gives your adverts that “wow factor”.

What are the benefits of advertising in Malls? How is it effective

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Today’s shopping malls are proving to be excellent advertising modes for grabbing the eyeballs of prospective customers. Following are some benefits of shopping mall advertising:

(i) Targeting the customer when they are in the purchasing mind-set is the best way to get your brand message across.

(ii) You can strengthen the story of your brand through an exciting advertising when customers are in a positive and receptive mood.

(iii) The awakened interest of the customers can be converted into a sale as malls are venues that also offer products for sale.

(iv) Placement of advertisements in shopping malls is bound to get maximum awareness and visibility.

(v) More possibilities for making meaningful connections directly with the customer.

(vi) High traffic locations of the mall are guaranteed to generate high footfall and hence brands can aim to achieve maximum reach and higher recall.

Shopping mall advertising is more effective due to the varied advertising tools that can be employed some of which are listed below.

Pillar Wraps: Highly space saving, innovative and novel form of advertising; this mode draws the immediate attention of the mall visitor. These poster brand displays are more effective than the traditional poster advertisements. Escalator wraps are another similar kind of advertising mode used effectively at shopping malls.

Backlit: Backlit provides life like brand exposure that is a sure eye-catcher and head turner. It helps to generate lasting impressions on the minds of the visitors.

Baggage Trolleys: Brand owners paste messages of their brand on mall trolleys in such a way that they can be easily seen and recognized by the customer. This mode is however, more often used at the airport terminals.

Table-top Food Court Ads: Food courts are other places at shopping malls which offer scope for effective brand messaging.

On a Concluding Note

Online shopping may have made things easier for the customers but it has been revealed by several studies that customers long for the retail experience. The thought of walking into a store, trying out a product you fancy or using it on the same day of purchase is appealing. Consumers love to frequent malls for several reasons like meeting up with friends or watching a movie alongside shopping; things which cannot be enjoyed through online shopping. From aisles to escalators and elevators…shopping malls offer ample scope for advertising.

So, take advantage of the mall visitor’s buying state of mind through effective advertising in shopping centres.