Tag Archives: advertising agency

Restaurant Advertising Ideas

Restaurant Advertising Ideas That Work

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When it comes to advertising your restaurant brand, you have two options i.e., paid advertising and organic advertising. Paid advertising refers to the activities where the owner of the brand spends money to run the ads campaign and they pay each time a user clicks on their online ads. Organic advertising refers to free advertising such as social media platforms, search engine optimization, and other online sites to reach targeted potential customers of the brand. Paid advertising is expensive while organic advertising is inexpensive but both play vital roles on their own and they both are essential for the growth and success of the company. You can get connected with advertising agencies in Ahmedabad to identify what advertising strategy would work best for you. Let’s find out some best advertising tactics that work for restaurant growth and success:

Paid Restaurant Ideas

Facebook Location Ads: These kinds of ads are relatively new but highly effective to attract a large pool of customers toward your brand products. The main call to action will help in bringing higher traffic to your restaurant so the restaurant brand needs to create mouth-watering and eye-catching ads. If you are looking for the best advertising agency in Ahmedabad, then get in touch with Khushi Ambient Media Solution. We have everything to offer related to offline and online advertising.

Instagram Ads: Instagram is a social media platform that is often used by almost everyone in their free time. Hence, many brands are using this platform as a free tool to promote their businesses and brands. Instagram ads would be the best way to promote your restaurant to large potential users in a certain area. Make sure the content you are posting on your Instagram looks as detectable as possible but don’t make them unrealistic.

Google Ads: Paid google ads and paid advertising on Bing is the best way to grab the attention of a large pool of potential customers. Most restaurant owners don’t find this a good way to attract the customer but 70 out of 100 people search for the restaurant online before visiting any restaurant or café. Therefore, having a good presence online and good reviews on google would help bring greater traffic to your restaurant. Therefore, it is highly suggested to restaurant owners to go for Google ads campaigns to increase footfall traffic at the restaurant.

Waze Ads: Many people might not know about Waze ads but it is a kind of innovative and effective ads technique which is a community-based GPS app. This is secretly a good way of advertising your brand. This is effective as it creates ads based on the user’s location and helps the user notice the particular ads on time. Majorly, they offer a cheap way to reach people who are exactly around and near your restaurant. Looking for an advertising solution for your restaurant brand? If yes, then get in touch with Khushi Ambient Media Solution. Being the largest aggregator of advertising revenues for the biggest multiplexes chains in India, Khushi becomes one of the best destinations to advertise in more than 27000+ multiplexes screens.

Digital billboards: This can also be the best way to advertise your restaurant although this can be expensive but will bring good footfall and traffic to your café or restaurant. If you are looking for the best ambient media solution, then get in touch with Khushi today. We offer better cost-effectiveness PPC advertising and billboards with LEDs that can be rented for minutes, and each ad is shown for 8 seconds. In this case, you have to decide how much you are ready to spend for each impression.

Free Restaurant Advertising Ideas:

Word of Mouth: This is the most effective kind of advertising technique and this is something a restaurant will ever need to gain a good customer base. Therefore, the restaurant owner needs to maintain a good quality of food and beverages so that customers advertise for you and it is even more valuable. We also urge restaurant owners to be updated on social media platforms and ask their customers to promote their food on Instagram using hashtags. One effective way to promote this kind of marketing is by giving discounts and offers such as free desserts or free starters if the customer posts a picture of your restaurant food with hashtags. This would work.

Website SEO: Improving your restaurant search visibility would be the best way to drive a hungrier audience into your restaurant or online to-go orders. Investing in SEO activities is essential for restaurant brands irrespective of customer demographics. You can use locality, structured data, and more to your advantage and boost the rankings for your independent location or multi-location restaurant chain. Get in touch with Khushi Ambient Media Solution to get the complete digital marketing solution.

Local Directories: More and more customers always search on various local directories to get the correct information related to nearby famous food such as Google, Facebook, or any other social media platform. Therefore, restaurant brands need to enhance their online presence by creating a profile on each of these platforms to grab the attention of a large pool of audience.

Email Marketing: Building a customer email list would also be the best and most inexpensive way for restaurants to get connected with their customers efficiently and more effectively. The key to engagement and conversion is all about building a quality email list and sharing relevant content to ensure high open rates and click-thru rates.

Need help with your restaurant advertising? If yes, then don’t wait and don’t look further, just connect with us as we build a custom advertising strategy to offer the best return on your investment. Give us a call today to find out more about us and our offerings.

Importance of Airport Advertising?

What Is The Importance of Airport Advertising?

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Before we jump into the benefits of Airport Advertising, first, let’s find out what is Airport Advertising?

All the digital and static displays of advertisements that are placed inside and right outside domestic or international airports are a part of Airport Advertising. The facilities provided by airports like waiting lounges, restaurants, cafes, shopping stores offer a relaxed environment allowing the flyers to spend their time in peace and be more attentive to the communication presented creatively by various brands.

What is the importance of Airport Advertising and why should you do it?

When it comes to OOH (out of home) advertising, Airport Advertising is one of the best mediums to garner the attention of the target audience. Over the years, Airport Advertising has become a popular medium choice for Engagement Marketing campaigns, as it is a perfect medium for brands to interact with their target audience in an impactful way. And with the elevated lifestyle through the rise of income levels in the last one decade more and more people prefer aeroplanes over other modes of transportation for their travel. Needless to say, this inclination is awed to a lot more comfort, speed, and security of air travel. 

Some of the major reasons for the great benefits of Airport Advertising are:

  • Those who opt for air travel are usually the decision makers. Since the cost of air travel is comparatively higher than the other modes of transportation, making them the ones in the higher position in the hierarchy, be it homes, businesses, or professional lives. These decision makers pay more attention to airport advertisements

 

  • Air travellers are more excited and ready to take in more information. And with the availability of time and not too many things to do, people pay more attention to airport advertisements, especially when they are more innovative and stand out from the crowd. Ads displayed on airports are usually unmissable. 

 

  • Airport advertising gives maximum results on investment. It can offer great results for brand awareness and higher brand recall. It is also a great place to introduce new products or reinforce existing brands that can influence the purchase decision of the consumer. 

 

  • Getting the undivided attention of the audience is also a great advantage of Airport Advertising. Especially in the current times when people are always busy or are indulged in digital media, getting their attention is difficult. But since the travellers have to report at least two hours before the flight for their international travel, the flyer has no more choice than to pass the time. That is when they absorb the advertisements around them more attentively. 

We hope this information will be of some use to you. To get a creative Airport Advertising campaign for your brand, reach out to Khushi Advertising. It offers airport advertising space in over 33 biggest Airports in India. 

Big Cinemas Advertising

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The word ‘Big Cinemas’ is synonymous with a larger than life cinematic experience that Indian theatres offer. An opportunity for advertising in Big Cinemas is like no other. With more than 500 screens spread across various countries like India, US, Malaysia and Netherlands, Big Cinemas Advertising is the perfect way to reach a wider audience and achieve your marketing goals. 

Originally a Hyderabad based film, TV studio and production house, Big Cinemas was a multiplex theatre chain founded in 2010. In 2011, Big Cinemas was entirely acquired by Anil Ambani’s Reliance MediaWorks Ltd. and became part of the Reliance Group. That’s when it developed the brand recall value it is known for today. In 2016, Reliance MediaWorks Ltd. sold 100% of its stake to Kochi-based Carnival Cinemas. Now, all Big Cinemas multiplex screens are rebranded as Carnival Cinemas. 

Big Cinemas is not just a brand name but also a common term used for big cinema chains present in India such as PVR, Cinepolis, INOX and Wave. Big Cinemas Advertising is a popular and effective option for brands because it promises reach where other mediums can’t even imagine to reach. It is an affordable medium as the cost per eyeball ratio is lower compared to other mediums. A unique feature about Big Cinemas Advertising is that it caters to all kinds of crowds such as vehicular, pedestrian and subway passengers all at once. The best part about Big Cinemas Advertising is that the viewers don’t have a choice to skip the advertisement, flip a page or change the frequency. This way, a brand is sure to get a viewer’s attention at his highest engagement level. 

Revolutionize the way you advertise your products and services. Choose Big Cinemas Advertising as a medium to reach maximum viewership. Know that advertising within cinemas is not just related to advertising on screens but can also translate to offline options like kiosks, launches, pamphlet distributions and samplings. Whether your goal is to raise awareness about your brand, increase engagement or convert leads to sales, you can achieve all this and more at a lower cost with cinema advertising compared to non-traditional mediums of advertising. 

If you’re looking for an advertising agency to help you achieve your marketing objectives, Khushi Ambient is your answer. We are the most preferred advertising partner of big cinema chains in India such as PVR, Inox, Cinepolis and Carnival Cinemas amongst others. We plan your cinema campaign to increase effective reach and get hefty returns on your media plan. With a large and efficient operations team spread across 22 offices in India, we ensure smooth execution of big cinema campaigns. Join hands with Khushi Ambient and pave the path to advertising success.