If you want to reach the zenith of success, you have to be a brand known to every household. While your products may be of good quality, your services exceptional, until and unless you are able to grab the attention of the consumers, it is of no use. Grabbing attention is again a tough job in the world of competition, where multiple companies have the same products and services as yours. This is where a solid brand promotions company in India comes to assistance. Let us check out how these companies can fulfill your desire to be the first choice of the customers.

Experiential Marketing
This is the first thing that the advertising companies in India do. They involve the customer to build your brand. Experiential marketing means getting into direct conversations with the customers. Their advertisements let consumers directly interact with your brand. More customer engagement enhances the reputation of your brand. These companies come up with experiential marketing ideas and campaigns to get customer attention.

Innovative Advertising
You are not the only company advertising your products. People are habituated to seeing hundreds of ads every day and hence until and unless you have something unique to offer they will not care. The best advertising agencies in Mumbai understand the pulse of the customer and develop advertisements that appeal to them. These experiential marketing agencies in Mumbai can create unparalleled advertisements out of usual or ordinary concepts.

Cost effective Advertising
The advertising companies can also help you to do the branding and advertisements of your products at an affordable price. They can select unusual but popular places for your advertisements which ultimately reduces the cost. This is generally known as ambient advertising. The success of this kind of advertisements lies in the fact that these use the best media format and have an effective message to spread. Ambient advertising has often changed the way of thinking of people and hence is extremely popular in the advertisement domain. Hence to get the best ambient advertising, it is suggested to engage an experiential marketing company.

The advertising agencies in Mumbai are masters in branding and advertisement jobs. They are the team of seasoned professionals who know how people are busy in a metropolitan like Mumbai and hence how important it is to impress them in short words and images. Engage one of them to highlight your product.

What comes in your mind when you think of top media agencies in India? A large office with top notch clientèle? Well, this is not the case. These media agencies serve small and medium businesses as well and their services are extremely important for the sustainable development of any company. How? Let us see.

Expertise
Media agencies in India are seasoned in their profession and they understand the pulse of the market. Hence it is always better to give your advertising jobs in expert hands to get the best results.

Easy Access
Numerous people are always in queue to get the best place for advertising their products. Hence if you do not have sources it is tough to get the best place. A reputed cinema advertising agency can help out in Inox, PVR and BIG Cinemas advertising with the help of their connections. They also have good knowledge about researchers who can help you to know the demand for your products. Moreover, hiring media buyers, artists and film makers is not affordable for small and medium sized businesses. The advertising agencies have knowhow about this kind of advertising and through them you can get the best people. Hence engaging a media agency is profitable in several ways.

Time Saving
While advertising is a significant part of your business, it is not your core job. There are several other factors that run your business and hence if you need to indulge in creating your advertisements as well, it will hamper the other aspects of your business. Advertising is a time consuming process and hence save your time by outsourcing it to an advertising company.

Cost Effective
Apparently it may seem to be a costly process to engage a media agency. But ultimately, this process saves your money. The media agencies in India can help you do ambient media advertising. This means doing advertisements in odd places where the competition is less but can be easily seen by people. Moreover, they help you redesign your advertisements to take less space and hence you can hire limited area for shopping mall advertising; which means getting same number of viewers but at less cost. Last but not the least; as the media agencies are constantly engaged with publishers, radio and TV stations, they can help you get more discounts.

Hence media agencies in India act as revenue generators for both small and large organizations.

Ambient advertising refers to placing ads on unusual objects and places, where generally it is not expected to be. Media marketing agencies make the most of this form of advertising by combining the available medium with state of the art visuals, lights and forms to create the desired effect. This form of innovative advertising creates a greater impact on the subconscious minds of the visitors, and eventually creates solid brand image.

Traditionally, this form of advertising found place in the outside- on building structures, roads, benches, parks, huge billboards and signboards, etc. However, ambient advertising is not always done in the outside. In fact, shopping mall advertising as we see today is a classic form of ambient advertising. For example, advertising in the elevators, escalators, lobbies, corridors and more are nothing but smart advertising.

Basically, the essence of ambient advertising is thinking out of the box and creating ads that are funny, awe inspiring or plain shocking. It makes people think about the product and the brand. The word ambient advertising came in use for the first time in 1999, where it was used as a jargon by the UK media. However, seeing the results, it soon gained popularity and today it is used by some of the best advertising companies in India.

Some of the best advertising agencies in Mumbai opine that the optimal results can be achieved when the traditional modes of advertising are combined with ambient advertising. Experiential marketing companies have been using this form of advertising to introduce novel ideas and concepts to make the most of their brands.

However, it must be noted that for any marketing campaign to be successful, it needs to be well planned and thoughtfully designed. That’s where the expertise of top media agencies in India comes to play. Their experience, expertise and the ability to combine various formats to effectively convey the message will go a long way to create brand image and brand value for your products. Also, it would be best to supplement ambient advertising with other traditional and modern advertising to make the most out of your campaign.

So, let your brand image take a leap and make a lasting impression in the minds of your prospects and consumers. Make sure you seek the services of the right advertising agencies in Mumbai and add that “wow” factor to your advertisements.

Khushi believes in constantly churning out new initiatives to serve the ever-increasing needs of its clients. In this vein, we try to continuously re-invent ourselves to bring something new to the table or to enhance an existing service.

Experiential Marketing is a service that demands a lot of ideation and constant innovation. Our clients rely on us to provide them with new and unique experiential marketing ideas. Our clients’ increasing demand for experiential marketing solutions fuelled the growth of our Experiential Marketing unit and translated into a need to provide a more streamlined service. This prompted us to bring on board Mr. Nitin Navalkar to spearhead our Experiential Marketing unit. Nitin comes with a wealth of experience within mainline advertising, marketing communications and activation, having spent the last three years at Onida where he was instrumental in leading campaigns which established the new face of Onida. Prior to Onida, Nitin has worked with Ogilvy Action for around 6 years where he played a pivotal role in acquiring and managing numerous large corporate accounts and has executed some of the most acclaimed campaigns. In his career spanning two decades, the numerous awards won by his team riding on his leadership are testimony to his proficiency and expertise.

Khushi is delighted to have Nitin on board to further enhance the bouquet of service offerings. The management at Khushi is very positive about the promising growth of the Experiential Marketing unit that this move is certain to usher in. Mr. Pranay Shah, Director – Khushi Advertising is confident that Nitin’s appointment will prove to be a long stride in Khushi’s path to growth as he will infuse new energy into the Experiential Marketing unit and scale it to new heights. He is certain that Nitin will play a key role in providing and implementing high quality Experiential Marketing solutions for clients. Vishnu Telang, CEO – Khushi Advertising also echoes the same thoughts when he reiterates that he is delighted to have on board someone who brings in valuable expertise and skills and also fits in with our ethos of client orientation and exceptional service.

Nitin brings a great new perspective and skill set to team Khushi and the Experiential Marketing unit is poised to flourish under his leadership. With our wide spectrum of services offered, we do not settle for anything but the best in each of our service domains and this sprucing up of our Experiential Marketing unit is testimony of our constant endeavour to be the best in the industry.

When we think of multiplexes, luxurious cinema viewing, 5-star movie watching experience, the name that comes first to our minds is undoubtedly PVR cinemas. In a timespan of two decades, PVR cinemas advertising has managed to firmly plant itself at the topmost position in the cinema exhibition industry. In a country which shares a common passion for cinema, PVR cinemas has proved to be a pioneer in providing a complete package of luxurious cinema watching experience. PVR cinemas has many ‘firsts’ to boast about.

1997 – became the pioneer in Indian multiplex in collaboration with Village Roadshow

2003 – First cinema company in India to get private equity investment

2004 – Launched India’s biggest 11-screen multiplex at Forum Mall, Bangalore

2008 – Launched the first Digital Cinema with PVR Premiere at Ambience Mall, Gurgaon

2012 – Acquired Cinemax and became the Number One Cinema Chain in the country. Also, became India’s first fully digital cinema chain

(Source for the italicised text: www.pvrcinemas.com)

The journey of PVR’s growth has been exceptional. After a humble beginning with just one property in New Delhi in 1997, today PVR owns 121 properties with 557 screens in 48 cities across India. Today, PVR ranks in the top 10 cinema exhibition companies in the world. Bagging numerous awards over the years, it continues to flourish with its ever evolving range of services and experiences.

PVR caters to the high profile audience as it offers cinema viewing with a dash of indulgence. PVR has gone one step ahead has further segmented its audience. Using umbrella branding strategy, PVR has created a number of brands riding on the immense popularity of brand PVR. Each of these targets a particular niche segment of PVR’s TG and has something unique to offer.

PVR Director’s Cut – luxury auditoriums, concierge services and Director’s Cut Privilege Card, gourmet offering and in-seating dining, luxury lobby lounge, movies on demand, private screening, personal functions and more.

PVR Imax – high technology – proprietary software, architecture and equipment pioneered by IMAX, customised with patented screen and seating design. It is a movie viewing experience that lets you get completely immersed.

PVR 4DX – high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats, working in perfect synchronicity with the action on screen – creating the most un-missable and exhilarating cinematic experience.

PVR Playhouse (Kids Auditorium) – on screen presentation by kids, in audi slide, lights on dimmer, birthday bashes, audi theme, bean bag seating, kids menu.

(Note: Italicised text contains excerpts from www.pvrcinemas.com)

Of the numerous platforms available today to advertise and target your desired audience, one of the most innovative and effective platforms is advertising in shopping malls. Shopping mall advertising offer great scope to connect with your target audience in plenty of ways. Malls offer the perfect ambience and setting to deliver some of the best innovative ad campaigns. With more and more shopping malls springing up in major cities and towns, it has now become a very viable and wise option to advertise in shopping malls.

Some of the best shopping mall advertising advantages are:

(i)   A person visiting a shopping mall may not necessarily be going there to shop. He/she could be there to visit the multiplex (which is inside the mall), to visit the food court or simply to spend some leisurely time with friends or family. However, whatever the purpose of the visit, he/she cannot possibly remain oblivious to the branding or promotion activities of various brands in the mall. Hence, there is almost a negligible chance that advertising in shopping centres goes unnoticed or wasted.

(ii)   Shopping malls have the unique advantage of advertising the product, as well as offering it for sale under the same premises. This makes it easier to entice the shopper to make a purchase decision. Other means of advertising like TV, radio, print, etc. do not possess this advantage.

(iii)   Following from the previous point, since the product advertisement and display are under the same roof, an exciting product advertisement is also likely to draw the customer to the store for impulse buying.

(iv)   Advertisements in malls are positioned at just the correct level to provide excellent view for maximum visibility and awareness. Innovative mall advertising ideas can add to the overall appeal.

(v)   Ad placements in key, high traffic locations can garner high reach and as well as frequency through repeated exposures. This increases brand awareness and strengthens brand recall.

(vi)   Hyperlocal marketing is easily possible in shopping malls. A brand which has its store in the vicinity can draw maximum advantage by advertising in a shopping mall.

(vii)   Also, advertisements placed in malls can be tailored to suit the tastes, preferences and buying pattern of shoppers of that region. This is one more application of hyperlocal marketing through shopping malls.

Advertising in malls offers the above and many more advantages. Mall advertising companies can provide novel shopping mall advertising ideas. So, step up and take your brand a notch higher with striking advertisements in shopping malls now!

Experiential marketing aims to connect consumers with brands through one-to-one interactions, thereby lending a personal touch and creating long-lasting memories. It revolves around the concept of allowing the potential consumer to experience the brand before making a purchase. It uses the senses of touch, hear, taste, smell and sight to evoke an emotional brand connect. This eventually leads to a rational and informed purchase decision. It also lets the consumer be more confident about his purchase as he has experienced it before purchasing it. He then tends to be more easily satisfied with this purchase decision. Many brands have realised the relevance of this sort of advertising and are creating innovative and memorable experiential marketing campaigns.

One of the best avenues to undertake an experiential marketing campaign is coffee shops – an apt avenue to develop a strong connection with the target audience. Nowadays, popular coffee houses are very commonly found at many locations in all the cities. They are one of the preferred destinations for the youth to catch up with friends, enjoy some quality time, or even to spend some ‘me-time’. Coffee shops are also frequented by office goers to hold meetings, interviews and informal discussions. Therefore, coffee shops have a unique advantage of having a target audience who is ready to lap up your communication. They are in a relaxed and unhurried frame of mind. Also, since they spend on an average of at least 45 minutes at the coffee shop, they are very likely to absorb any marketing message around them. In such a scenario, an experiential marketing campaign involving product display, product sampling and live interaction can work like magic. It can have a great positive and long lasting impact on the target consumer’s mind. A two-way interaction or a physical experience can give you a deeper insight into their buying behaviour. Coffee shops are the perfect place to integrate products like biscuits, packaged snacks, chocolates, magazines, clubs, parks, weekend getaways, etc.

Branding across the entire store through L-stands, tent cards, danglers, wobblers, posters, banners, coasters, etc. can add to the overall effect and augment the entire experience for the potential customer. This coupled with a one-on-one interaction will solicit instant feedback and provide a good database for the brand. Such an effort is more likely to raise awareness, generate interest and result into a higher conversion ratio from ‘prospect’ to ‘consumer’.

BigCineExpo 2016 is a much anticipated event which will bring all the stakeholders of the cinema industry under one roof. It promises to be an interactive platform for the entire fraternity of the cinema exhibition industry including Theatre Owners, Design Consultants, Equipment +Manufacturers, System Integrators, Project Management Professionals, Industry Stakeholders and the user community for Single-Screen and Multiplex cinema entertainment in Asia and India. Theatre owners, operators, and those allied to the industry will attend this two-day event to seek knowledge on the latest trends and issues, network with industry peers to find the latest and best technologies, entertainment and services in order to make their theatres the preferred destination of movie-goers.

Two stalwarts of the Indian cinema industry, Dr. Kamal Hasan and Shri. Subash Ghai will be inaugurating the event. The venue for the event is the renowned Chennai Trade Centre, strategically located amidst the prime hotspots and popular attractions of Chennai city, with proximity to the airport, for convenience.The use of experiential marketing to communicate in FMCG markets has a growing demand.

As the country producing the highest number of movies in the world, an event of this kind holds immense relevance. It is indeed an opportunity to showcase competencies, safeguard common interests and share expertise with Asia and the rest of world.

Khushi Advertising welcomes you to the BigCineExpo 2016.

Marketing communication is a field which is ever-evolving. As such, it poses challenges for the marketer to consistently come up with innovative ways to catch the audience’s attention. Going further it does not suffice to merely catch the audience’s attention, it is equally important to sustain it by delivering the message in an interesting and effective manner. It is also important to bear the cost factor in mind. Hence, it’s a demanding task for a marketer to create new and innovative ways of communication and at the same time to be cost effective. In order to do both, one of the best ways to advertise is through ambient advertising. Ambient media advertising is unique because it is has the potential to be highly creative, eye-catching, fascinating and also cost effective.

Advertising Done Differently

Years ago, the word ‘advertising’ meant television ads, radio, print, posters, etc. It was inconceivable that regular commonplace objects such as staircases, elevators, benches, shopping trolleys, washrooms, etc. could be used to advertise. Ambient advertising is thus a revolution in the field of advertising. Ambient media advertising is the name given to non-traditional out-of-home advertising of products and services. It involves placing ads in unconventional places which were not traditionally used to advertise products.  Today this kind of advertising is gaining more and more popularity. The top ambient media agencies in India can vouch for the fact that you can strike the right cords with your TG through innovative ambient advertising. They can also provide ideas to implement the best ambient advertising solutions to effectively convey your message to your audience.

Ambient media advertising

serves as the perfect complement to other traditional forms of advertising like TV, print, radio, etc. Alternatively it can even serve as a very effective standalone activity if it is aptly designed and executed. One of the best features of ambient advertising is its versatility. It allows the marketers to don their creative hats giving more leeway than any traditional medium of advertising. This is the prime reason why ambient media agencies in Mumbai, Delhi and all the other major cities are in demand to create unique and innovative ambient advertising campaigns. The gradual decline in the power of traditional media, the rise in demand for innovative advertising, the capability to reach targeted audiences through desired geographical placement, a greater demand for point-of-sale communication are some of the other reasons why this form of advertising is increasingly gaining popularity. Undoubtedly, ambient advertising in India is here to stay.