Brand building is inevitable in the fiercely competitive business scenario today. As the brand owner of your company, you want to make it known to as many people as possible. There are several ways of doing it, but the service provider you hire chooses the best channel suitable to your marketing needs. Experts say that it is always good to keep a close watch on the latest trends that prevail. Good insight can be established thus, to beat the competition. Here are three branding trends other than Innovative advertising, that will govern the minds of everyone.

(i) Reports say that there is a paradigm shift in the way people think about brand building. Earlier, the approach was to establish a brand bigger than others. Now Media agencies in India realize that it is quite difficult to make effective brand-building by just highlighting, “how my brand is superior to yours”. Rather, now there is a trend of identifying brand peculiarities and putting them to the right audience with a right perspective. Thus, it is possible to build the brand for a particular set of people, but the establishment is everlasting. Making a brand a “must have” or “inevitable” for a subset of consumers is much better than making it a face in the crowd.

(ii) Effectively communicating more and more about the brand is another success mantra. Whether it is for a certain set of people or generic communication, companies develop interesting content that occupies the mind. The campaigns talk about dreams, passions and interests of people and relate the brand characteristics to it. Experts say that when a brand touches the aspirations of people, it is just not possible to forget about it. Seasoned marketing executives make use of the fact intelligently, and effectively. Content development by Top Media agencies in India is nowadays is based on this concept.

(iii) Making it “larger than life” is another trend which establishes the brand identity firmly. For example – Iodized Salt doesn’t remain the essential food item, but a powerful tool for Goiter Eradication Program. A hand wash becomes the driver of cleanliness in the country. It is called “higher purpose” which means the brand is much bigger than it appears. Today, marketing agencies build trends and campaigns based on this concept and establish the brand well whether it is in cinema advertising or print media.

As the year 2016 moves ahead, you should quickly formulate a strategy that will break earlier records. The trends mentioned above will you progress.

Air-conditioned hall, magnificent surround sound, comfortable pushback seats and delivery of popcorn and ‘samosa’ right at your seats; it is a common scene in a multiplex. With movie watching becoming more and more exciting, multiplex advertising in India takes the commercial advantage of it in a creative manner. Since it is a family entertainment, it is also the most sought after medium for brand promotion & targeted advertising.

Cinema Advertising picked up momentum with the economic growth

The decade of 90’s brought a significant change in the Indian economy. There has been a great increase in the paying capacity of people and avenues like malls and multiplexes have become the lifestyle. With the advancement in technology, movie watching has become highly realistic experience. Thus, multiplexes totally transformed the way people watch movies today. 3D, 4DX, IMAX screens have made movie going experience very immersive & captivating. Looking at this immense business potential, Cinema advertising agencies in Delhi, Mumbai, Pune, Jaipur and other major cities grab every single opportunity of promoting services and products. In film advertising India is the latest buzz.

Marketing strategy changes on case to case basis

In a vast country like India where regional film industries are equally strong and capable as the Hindi film industry, it gives a regional cinema advertising option to the advertiser. Cinema advertising agencies in Chennai, Cinema advertising agencies in Madurai, Cinema advertising agencies in Coimbatore, Cinema advertising agencies in Hyderabad, Cinema advertising agencies in Vizag, Cinema advertising agencies in Vijayawada, Cinema advertising agencies in Kochi, and cinema advertising agencies in other cities of the South India focus on Tamil, Telugu and Malayalam movies. Many media agencies in Bangalore also advertise in cinemas.

Cinema Mix in the advertising pie is increasing

It’s observed that marketers are advertising in PVR multiplex. They also advertise in INOX multiplex. Advertising in Cinepolis & advertising in Big Cinemas which is now acquired by Carnival Cinemas. Marketers are also advertising in cinemas in India. They are also advertising in Fun Cinemas.

Apart from the major cinema chains in India, marketers are also advertising in Miraj Cinemas as Miraj cinemas have 50+ cinema screens in India. Regional clients are advertising in Rajhans cinemas Ahmedabad to increase their brand awareness.

The onscreen advertisement is still the preferred choice among all. Typically, a multiplex plays 20 to 25 ads of half a minute duration. It means roughly 12 to 15 minutes of advertising. However, the impact is quite effective and long-lasting. The cinema advertising rates vary from brand to brand where a 30-seconds advertisement may cost 7K to 20K. As far as off-screen branding in cinemas, costs 15K to 30K per month per poster box. Standees cost 18K to 25K per month. In spite of expensive rates, advertising in the multiplex is a favorite idea. Cinema advertising agencies in Mumbai use mix of onscreen advertising & branding options in cinemas to ensure more eyeballs. They also do experiential marketing, brand activations, in cinemas to give a 360 degree advertising options in cinemas

Integration of brands with the film content becomes greatly popular nowadays. In fact, it reaches to such levels where it not only helps film producers to bring down promotional costs but also makes the brands immensely popular. Nowadays script writers and directors integrate products so well with the scripts that it becomes part of the storyline and doesn’t look like merely a brand promotion. The idea of cinema advertising becomes a great hit and according to the movie and advertising experts, it will increase the market manifold.  Today, almost every second film includes promotion of products and services.

Promotional tie-ups become an instant hit because they add to the revenues and cut down the costs. For producers, it is a sizable revenue opportunity. Every production house signs contracts with multiple brands to showcase in the movies. However, it is always a good idea to partner with fewer brands. There is no point in increasing the number. Sometimes, small budget movies sign an agreement with only one brand. They make it part of the main storyline. The example is Mere Dad Ki Maruti, a low budget film that used Maruti brand as the main character. Since the brands support incredible support to the movie that no other method of advertising can offer, it becomes an instant hit.

Direct or indirect promotion, it is always successful

Today, directors and story writers become quite creative and imaginative as far as in film promotion is concerned. Not only in story lines, but brand names appear in lyrics and movie titles as well. Sometimes, branding is done in an indirect manner by displaying logo or hoardings in the background. Sometimes, the branding is quite obvious and direct where movie characters endorse the brands openly. How the promotion will be done depends on cinema advertising agencies in Mumbai that take care of the task. Studies indicate that it is quite an effective way of making a brand successful.

There are hundreds of Media agencies in India that offer creative and effective ways of brand endorsement through movies and serials. There are experts who use their imagination to integrate products into the script. Khushi Advertising is a leading agency that does the best advertising ideas for their clients. Content integration is the upcoming trend. Utmost care is taken that brands appear in a natural way and do not become a hindrance to the natural flow.

Studies and market research reveal that a large chunk of entrepreneurs believes in ambiance marketing. Among several aspects of on-the-spot marketing, ambient marketing is one of the popular ones. As multiplex sector takes a giant leap in India, the potential of spot advertising is unlimited. The estimated growth rate is expected to be 20% every year.  It is needless to say that Advertising in cinemas emerges as a promising area.

Isn’t it astonishing that in a country where people did not know what is ambient media all about a decade ago becomes one of the fastest consumer of ambient Media. Technology is the impact of globalization and economic reforms that are earning a good yield for the entertainment sector. Today, Indian Cinema is getting more revenues from new-age multiplexes than single screens. Hence, marketers find it a great place to promote their products and services.

What makes Advertising in cinemas so much lucrative?

In the Indian context, it has been a surprising element because nobody had imagined such a phenomenal growth. As the chains of multiplexes consolidate, merge and amalgamate, the growth rate takes a great boom. With the sector getting organized further, marketing experts see a bright future. Also, enhancement in technology makes the multiplex screens of small towns better than earlier experience. The List of cinema halls in India in the small towns gets extended further for ambience marketing.

Increasing awareness is another big reason for the astonishing increase in this new niche. Due to Cinema advertising advantages, not only big corporate houses but small and medium entrepreneurs also get attracted to it. The effect is more prevalent not only in big cities but also the smaller towns. Here, small and medium class business gets promoted through ambient advertising. With giant international players coming in the Indian Multiplex market, the future looks extremely good.

Good Planning with Cinema Advertising agencies yield Fantastic Results

Experts always emphasize the importance of hiring a seasoned service provider. When you seek services from an experienced service provider, it is sure that the investment is beneficial from all aspects. It prompts the best ads at the best places because of an in-depth knowledge of the marketplace.  It guarantees that your products will get the maximum eyeballs and keep alive the interest of spectators. Smart and new-age entrepreneurs who want to be in tune with the changing times invest in this new niche and achieve fantastic business benefits. Khushi Advertising is a Pioneer in Cinema Advertising in India and help brands with Effective Reach and ROI

If you can be this successful without advertising, imagine how well you can do with it. Advertising is the fastest way of reaching out to the people, it helps in generating leads to your business. Advertising is like a wind, it spreads everywhere to every person it is needed, and it can surely be justified that it helps to increase sales. Advertising in one of the best ways to give a great disclosure to your business.

As we all know that there are many ways by which Advertising can take place. Advertising helps the manufacturer in the reduction of cost of production and distribution is passed on to the consumers in the form of reduced prices.

Basic purpose of advertisement is to increase the sales of products which are not in competition, as advertising is aimed with a motive of gaining higher traffic than its competitors. So advertising can be regarded as one of the strategies to come-up with the business. We all know that, the better the advertisement is, the better the response it gets.

We can say that advertising creates a status of the product in the market and gets to the person who desires to have it. Somehow, artificial demands can be created by exploiting needs of our products in others life. Advertisement can also be considered as one of the important branches for businesses as it impresses the public about the superiority & benefits of our product. As Advertising independently introduces the manufacturer in the market, the public can have direct contact & place their order, this will help in the reduction of commission and leads to more percentage of profit to the manufacturer.

If the price of the commodity falls then it would be favourable for the people to utilize the product at a lower retail price. Advertising assists in promoting the competition among the producers of the similar product & it also facilitates in supplying goods of improved quality in the market at competitive prices. Advertising helps to increase the business activities in the country which helps the economy grow.

Advertisement should be done as per the changes in taste, fashion and habits of customers which gives an idea of market condition to the manufacturer. So it will be helpful for the manufacturer to develop his product as per the market circumstances. Through the medium of advertisement people are informed about the new scientific inventions, new style and use of products. Improved accommodation, better clothing and food by advertising. Hence, it stimulates the desire of public which tends to increase their standard of living and it helps in the creation of demand for the commodity. Advertising can take you to an era where new industries can establish and old industry can be expanded with thousands of people.

Khushi Advertising has a strong knowledge in the field of Advertisement. It has strong connection with clients which helps in the flow of advertisement. We have a unique combination of skills in the field & we have our food partners with leading brands such as Barbeque Nation and many more which will ease us to deliver your brand message to the audience.

Also, we provide our customers with an un-divided attention in major multiplexes. Our advertisements are eye catching with great innovations, you can also find us promoting your brand at shopping malls, airports, hypermarkets, departmental stores, coffee shops, gyms-spa-salons, book shops, clubs, entertainment zones, restaurants, QSR’s & many other ambient zones. We ensure our victory by taking your brand name higher and can always find us coming up with the most innovative advertising strategies, because many a small are made large at khushi advertising.