What is Brand Activation?

Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of a Brand Activation campaign is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections. It is a process of engaging the consumers by providing them with an exceptional brand experience.

Why Brand Activation?

Brand activation is an important step in any marketing strategy. The main purpose of the activation is to move a step ahead from brand awareness towards making the consumers feel personally connected to the brand.

Creating engagement through brand activation serves as a crucial part in building a positive perception of the brand.

Key Principles to be followed for a brand activation:  

1. The R’s

Connecting with the right set of consumers at the right time and at the right place will ensure that the consumer becomes a motivated user and fan of the brand

2. Objective

To instigate/stir a rise in the demand for a particular brand, one must tap into the consumer’s mind using creative strategies and ideas.

3. Activation Strategies

Some of the activation strategies, such as experiential marketing, in-store brand activation, sampling campaigns must be used.

Let’s take a look at some of those strategies/methods:

1. Experiential marketing

Perhaps the best way to imprint your brand in people’s minds is by allowing them to experience it first-hand. This can be done by creating an experiential element whereby customers can touch, feel and interact with your brand.

2. Sampling campaigns

Giving out free samples of a new product can be a great way to introduce people to your brand and get them talking. It could simply mean giving people the opportunity to try your products.

3. In-store activation

Another opportunity to activate a brand is through in-store promotions or events.

Advantages of brand activations 

1. Permits/Encourages the consumers to give direct feedback on what they feel needs to change or improve about a particular brand.

2. It can help bring to life an aging brand and even reach the younger millennial audiences.

3. Helps reinforce the brand’s positioning in the minds of its consumers.

4. Helps to cut through the advertising clutter.

5. It makes your brand more prominent.

 

Activating the Brand with Us

Khushi offers diversified and unique solutions to activate your brand. Avail our services to make sure your brand wins the hearts of your TG.

No matter what you create, it can’t be famous until you adopt the latest marketing processes for promoting your latest product or service. There is no dearth of companies that have gained prominence not only because of high-quality products and services but also because of the result-oriented marketing strategies used. There are endless examples of famous companies in different domains that have been experiencing immense success because of branding techniques used. McDonalds is one of them.

Branding is very important for a company to be able to sell their painstakingly developed brands. In this competitive world, everyone wants to stand out of the crowd. The technique of branding help in building a unique and different identity of a company. It is important for a company to make use of authentic and factual information for the purpose of branding.

How Latest Methodology for Marketing has affected the sales and customers

How you advertise your product speaks volumes about a brand. Targeting the customers in malls, shopping places, cinemas, stores and other places where advertising is possible can be profitable to grab attention of the target customers make them aware of the latest brands and products. Establishing a direct connection with every generation is possible with high-end promotions and advertising campaigns. Use of electronic media for branding is now quite in vogue, and advertising companies like Khushi Advertising is making use of big, already established brands to influence the clients with repetitive ads of the other not so famous brands.

A brand like McDonald, one of the most visited fast food joints in India and ranking high among the top brands in the world is engaged in serving quality food and has maintained its ability to conquer the food markets for a long time without fail and has maintained its solid reputation. This mostly loved and quality fast food chain has adopted the modern marketing strategies for the strengthening of its brand and ensures its presence among the target customers.

Use of Digital Media in Branding Strategies

Digital Media is one of the most successful methods being used to directly communicate with the customers and inform them about a brand. Advertising agencies are now riding piggyback on an already established brand to promote other relatively less known brands. For example, recently a tie-up with McDonalds led to the branding of other products. People visiting McDonalds for a quick bite can watch ads of other products being displayed on the televisions installed in the restaurants. Watching these ads repetitively leave a lasting impression in the minds of people and when they come across these ads in a McDonald restaurant, they relate it with quality, credibility and trust.

Experimentation – a proven way to convince a customer

It is an ultimate idea of promoting a different product using another already established brand and inform the customers about the latest in the market. It is helpful in engaging the interest of the people and invite them to try and visit once. Indian marketplace is best for captivating a large number of customers. Apart from this, many other factors are responsible for a huge success of a brand. Sampling, special canopy for a brand and many other social campaigns are effective to individually attend a customer and show him the relevance of the product in detail.

Promotion strategies with product activation

The planning and promoting a product depends on how you sell and add value to it. The reason behind the popularity of a brand is its promotional activities. Personal selling, discount coupons, large cut-outs in malls, advertising in cinemas and other media sources are highly implemented tools for a brand promotion and activation. For product activation, advertising agencies are using digital sources by selecting a brand to activate other products with proper execution and planning.