A GUIDE TO AMBIENT ADVERTISING SUCCESS

Ambient advertising definitely entails a lot of promise. Appealing to customers via TV, radio, or print works in its own way. People are going to watch TV and read newspapers in their homes. This is the reason most of these ads are family oriented, televising or scripting a brief script to the homemaker. However, the motto of ambient advertising is to create a memorable impression on people who are outside their homes, on the road.

The unique aspects

There is no scope for detailed storytelling with a banner or hoarding. The priority is to create a powerful impression with tag lines and images/graphics that would stay in memory even after a single glance. Advertisers employ different creative strategies to engage the viewers. Check out following sections for a neat detailed guide to ambient advertising success.

(i)   Pick a strategic location: Picking the right location is crucial to set up the ambience. Ideas vary from internal placements within shopping malls to interesting banners leading to the mall. Whenever you are trying to decide on a suitable ambient media advertising service, always check on its resourcefulness to provide the most rewarding locations by a decent contractual package. Look for supplementary features such as provisions for leaflets on stands and using a professional mascot service.

(ii)   Day and night: Street advertisements need to make sure that they are visible round the clock. If you are setting up the banner in a place where they provide night time illumination, this is not a major concern except setting a universal color scheme to the display. However, if the part of the street or the mall does not have third party illumination, advertisers employ different methods. LED and neon lit ads are common. For creating a unique and eco-friendly presentation, marketers these days also look for solar powered lighting. It is very convenient as the solar cells harness the sunlight during the day and use it in the night. Discuss all of these aspects with your preferred company from the ambient media agencies in Mumbai.

(iii)   Catchy creativity: There is a lot of scope to employ catchy creativity in ambient media displays. However, you would need to find a really cool service from ambient media agencies. You can do some of your own research on the creative displays easily from the web.

This should help you pick the best ambient advertising agency and to develop innovative ideas together.

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